Link Building is not a new concept. It has been a staple of most SEO strategies in the past, but is it still relevant? The short answer? Yes.

High-quality link building has never been more critical than it is today. It is a significant factor in how Google ranks your website. Links are a signal to Google that your site is worthy of citation due to it being a quality resource. Websites that have more backlinks tend to rank higher on Google than those without links.

According to Google, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Properly linking to your website will not only boost your domain authority, but it will also increase your ranking with Google.

 

Is There A Correct Way To Link?

Several factors contribute to your dealership’s page ranking higher with Google. One of those is correctly linking. What does this mean? First, you must have relevant, unique, high-quality content on your page. It must be SEO optimized. Choose links from reliable sources and watch your rankings soar. That’s because Google looks at the popularity of the links you choose to determine your ranking.

Internal links are another great way to leverage your link-building while increasing your website’s domain authority. Be sure you are linking to appropriate content that pertains to the topic of your blog post. For example, if your blog is about general maintenance, you can link to another internal blog post about how to change the oil in your vehicle.

It is essential to be intentional when applying links to the content that lives on your pages. What we mean by that is that you need to think about the word in which you apply the link. Is it relevant to the content that it is linked to? Does it include similar words? We call these words anchor text. Anchor text is a crucial part of any linking strategy. These words tell search engines that this content has authority – and therefore improves its ranking. Striving to find an “exact match” is ideal. For example, if we are building a page for a Honda Odyssey and discussing the vehicle’s safety rating, then we would want to include an exact match anchor text to the safety rating information from the OEM on the words “safety rating.”

We never recommend buying links as this can get your website banned from search results. This tactic is known as Black-hat SEO and is manipulative.

 

What Kind Of Content Should You Post?

When customers visit your blog, what do they want to see? They want to see helpful and informative content. For instance, someone that is shopping for a vehicle may want to know more about a specific model. Customers that have already purchased their vehicle may want to know how to change their oil or how to program their radio. Creating engaging, informative content for your readers will keep them returning to your blog. A popular blog will also cause other websites to link to your website, which will also increase your ranking.

In fact, editorial links are the most valuable and desired links because they’re voluntarily provided by sites that aren’t looking for anything in return. The essence of editorial links is this: your content has to be compelling before people are willing to link to it.

 

What Else Increases Rankings?

Google no longer cares about how many links you have on your page, but the quality of the links on your page. Linking to a small no-name blog will not increase your rankings as much as if you link to an OEM or big-name website.

We also recommend guest bloggers. When you invite a guest blogger from a popular website to your site, you get syndication from top-ranking blogs, which can boost your traffic.

Mix up the type of content you post. For instance, it’s great to have “how-to” or “product” pages but know your audience. Add entertaining pages, news-worthy pages, videos, and quizzes to keep them engaged with your blog. Infographics are a great way to inform your audience and bonus; you can link to your image!

 

Social Media Is Your Friend

It’s great to have a solid SEO strategy, but it is vital to couple it with a Social Media strategy. Using Facebook, Instagram, and Twitter to boost your blogs can greatly increase your traffic and rankings. Most consumers have some form of social media and log on daily. It is a great way to reach your target audience.

 

Track Your Results

Linking to any resource won’t do you a bit of good if you don’t track its progress. We recommend using something like Webmaster Tools to keep track of your links and see how they are performing. It will also allow you to see if a link becomes broken so you can fix it.

 

Let’s Talk Strategy

At the end of the day, your dealership’s goal is to sell cars. You need web traffic to your site. Creating content on your website that is shareable, interesting, and informative will drive traffic to your website. We also recommend that you become an authority or influencer in your market. Linking is a vital component of any SEO strategy.

Dealer Authority is here to help when you don’t want to take on your dealership’s SEO or Social Media alone. Let us be the partner you need to take your strategy to the next level. Let’s talk about your dealership’s approach today.

Want to learn more about SEO for your dealership?

Automotive Search and Social is Like Stand Hunting vs Still Hunting

I am not an animal hunter. I've shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there's a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital...

Your SEO Provider Is Cheating On You

Car dealers want to sell as many cars to as many people as possible.  The value of a Camry doesn’t go down if three more people buy one, in fact, sales increase with popularity.  As a dealer, the more you sell the more money you make, simple business.  I bet you would...

5 Steps to Building SEO Goals for 2019

Optimize Your Content to the Fullest Whether you’re a seasoned SEO vet or a newbie on the block just trying to figure out what search engine optimization actually means, adjusting your SEO Goals for 2019 is an important step forward so that your website and the...

Automotive Digital Marketing

Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn't match at all? Are you tired of...

New Year, New Google Core Algorithm Updates

What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and how is it going to affect our client’s rankings? Luckily, since...

Put Your Cars In Front of More Buyers Online

Automotive marketing isn't hard. It's actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it's really about putting your inventory in front of as many...

Top 5 Predictions for SEO in 2020

  SEO Trends for the Automotive Industry  The 2010s have drawn to a close, leaving us with many iconic innovations in technology (Instagram and the iPad, anyone?). The 2020s are set to bring fascinating updates of their own, but that leaves us with an important...

How To Build Webpages for Mobile with Automotive SEO

Automotive SEO We have watched the "mobile" train barrel down on marketers for several years. Automotive SEO providers and website developers with their foot stuck in the rails, optimizing for desktop as web users stage a mass exodus to phones and tablets.  The...

Learning to Embrace Your OEM-Mandated Wesbite

If there's one thing that we don't like, it's conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we're normally not one of them. Most dealers are okay with doing what their OEMs demand when it comes to websites as...

Automotive Website Marketing Strategy

So, you've had your website built. You're excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet. Then, the realizations strikes. To get the most out of your website takes a...
Automotive SEO Car Dealers Website

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!