Since the birth of our company, we’ve been innovating digital marketing by testing, reading, learning, testing, playing, brainstorming, researching, and testing.

Did we mention testing?

One of the keys that we’ve found when promoting car dealers through social media is that videos can definitely work well even outside of YouTube. It’s not just about getting the videos up and hoping that they’ll rank and get views. The other social media sites play a major role in the success of those videos.

Facebook is a clear BFF for YouTube. There are strategies that call for “double dipping” whenever possible – post the video to YouTube, post it to Facebook as well (directly), then post it as a YouTube video on Facebook later (assuming it’s not too time-sensitive). Some people like to watch videos directly in Facebook and the auto-play feature is powerful (not to mention the ads associated with them). Some people trust YouTube videos more. Either way, it’s a great combination.

Another question that many have been asking is whether or not the automotive industry is one that can truly take advantage of social media. It’s clear that companies selling less-expensive items are able to benefit, but can there be direct car sales made through Facebook? We’ve found that the answer is a resounding yes, but that’s for you to find out. The main thing is this: you must have the appropriate strategy attached to your social media marketing efforts for them to effective. It’s as simple as that.

Here’s an infographic from Shopify that explores general social commerce. It does apply to automotive, and as you can see at the bottom they agree with our assessment that YouTube+Facebook is one of the clear winners.