The New Way to Trunk-or-Treat in 2020

Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. These events bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Still, with the Pandemic not going anywhere any time soon, car dealers must adapt their fan-favorite events to a socially safe space.

This year, special measures have to be put in place to keep your customers and your staff safe. We’ve found a few quick changes that you can make to your trunk-or-treat event in order to keep it fun, festive, and still contact-free.

Turn Social Distancing Measures Into Festive Decor

We are all now well aware that it’s best to keep six feet apart in public settings. So what is a dealer to do when they want to be able to let their local families come and trick-or-treat at their inventory’s trunks? Create barriers between your staff and your customers using your Halloween decor.

Here are a few fun examples!

Turn your lot or even your showroom into a mystery tour! Caution tape is available online and is an easy way to section off the social distancing you have within the lot, but still, have fun with it! even has a full crime scene kit that will allow you to make it perfectly clear where to walk.

Turn Your Trunk-or-Treat Into a Self-Guided Tour

To give your customers an extra sense of security as they browse through the lot, you can have trunk designs set up throughout your inventory. Take these trunk designs as far as you like so that when your customers walks up to them, they know exactly what the theme is and don’t need any explanation.

Here are some of our favorites we found!

What we love about “Candy Mouth” is that everything is individually wrapped and your customers can grab a treat as they walk through the lot. Keeping all of your treats individually wrapped and in a grab-and-go fashion is going to be important this year.

Ditch the Candy Bowl for Sealed Party Bags and Hand Sanitizer

The ongoing concern for communities leading up to Halloween is how to trick-or-treat safely and touch-free. This is a difficult issue; however, there have been so many innovative ideas that have surfaced online including candy catapults. If your team is particularly creative and handy with carpentry, they might be able to whip one of these contraptions up for you! Having a candy catapult on the lot is a fun and COVID safe spectacle to include in your trunk-or-treat.


Instead of candy, you can opt for other individually wrapped items like juice boxes, fruit pouches, packs of crackers, and individually wrapped cookies.

The most important thing is to make sure that hand sanitizer stations are available at each location where you plan to have treats available for you customers to grab.

Spread the Word!

Halloween is such a fun time for adults and children to be creative, use our imaginations, and explore our local neighborhoods. This year just requires a little extra precautions. If your dealership does plan to host a trunk-or-treat, we highly recommend that you make sure all of your event details are hosted on your dealership’s website and social media in advance.

Create a landing page on your website that has all of your event details and Facebook and Instagram posts that lead back to this landing page. Remember, even though trunk-or-treat events are a one day occurrence, this online traffic can be retargeted to with your digital marketing in the future, and you can begin to build a rapport with new prospects.

Make it very clear to the public on how you plan to host the event and what social distancing measures will be in place. All of this information needs to be easy for your customer to find online as they plan to head out on October 31st. 

Have fun and stay safe and spooky!

Trunk-or-Treat Example Sources

Jurassic Park | Candy Land | Unicorn | Hogwarts | Candy Mouth

Automotive SEO Car Dealers Website

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