ho·lis·tic

/hōˈlistik/

adjective

characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole

At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers. The old ways of having this company doing SEO, this other company doing social media, and an in-store person handling PPC are no longer the best approach. Everything needs to play together properly in order to enhance the whole.

Most are now coming to realize that social signals affect search rankings dramatically. Many of them were at the top of the list on the 2013 search ranking factor survey and they only appear to be getting more important as time goes on. Conversely, social media itself relies on search both internally and externally to drive traffic to the right pages and profiles. If they can’t get people to where they really want to go, they’ll eventually lose.

That is the tip of the iceberg. It would take more than a blog post (or two, or ten) to truly explain the dynamics that happen between social media, search engines optimization, website management, blog content, and even seemingly disconnected disciplines like PPC and email marketing. There’s an art to it, one that’s hard to put into words but easier to visualize as long as you look at your marketing as 4-dimensional. It’s not linear. It’s ever-moving, so it’s actually more complex than a common 3-dimensional representation.

When you see it all working together in action, you “get it” – everything done properly enhances everything else. It’s not double talk. It isn’t an attempt to complicate things in order to confuse for the sake of a sales pitch. When done right, modern digital marketing can be a truly integrated system that makes the whole greater than the sum of the parts.

To get a better understanding of what I mean, feel free to contact me any time.

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