SEO For Used Car Dealers

Why Used Car Dealers Should Embrace SEO

If you are a used car dealer that believes SEO is solely for new car dealers or the big players, think again. We want to share with you why SEO for used car dealers matters too.

When it comes to tools and products in the automotive industry, many times, the used car dealer gets left behind. At Dealer Authority, we want to show used car dealers how Search Engine Optimization can help increase traffic to your website and customers through your door. Let us share with you why SEO matters to your business.

Social Media Management

Automotive Pay-per-Click

Search Engine Optimization

Get More Brand Recognition

Do customers know who you are? Do they know your name or do they just see you by chance when they drive by your lot? When you add search engine optimization into your business strategy, you can increase your brand recognition and your odds of showing up first in the list when customers are searching for your products. Statistics show that ranking at the top of the results page is more likely to send customers through your door. This is because most consumers do not click beyond the first page of the search results.

Increased Customers, More Sales

When properly done, a digital SEO strategy can increase the number of customers that not only visit your website, it will increase the amount of customer traffic that comes through your door. The result for used car dealers is more sales and let’s face it, who doesn’t love that? Implementing a search strategy into your existing digital strategy is key to increasing your bottom line.

Show Them What You’ve Got

A robust search strategy can not only show consumers what you have available in your vehicle inventory, but it can also set you apart from the competition. What is unique about your business? What makes you the best used car dealer in town? Why should they choose you over the competition? When you implement an SEO strategy, you can show your customers how brightly your business outshines the competition.

Get Ranking with the SEO Experts at Dealer Authority

Dealer Authority is your SEO expert. We have a team of seasoned automotive experts with the average team member using their over 10 years of industry experience to serve our clients. We have proven that our SEO strategy works for our used car dealers and the results speak for themselves. We are a small boutique digital marketing company, which gives us the nimbleness and ability to serve our customers in a unique and hands-on way.

All of our customers get a custom strategy and every page written is done so by a human, not artificial intelligence. Once your pages are written, they aren’t just one and done. We maintain them so that they stay fresh and up-to-date. Not only can we help with your onsite SEO, but we can also help with offsite SEO too. Schedule your consultation with our team today and start getting the results your used car dealership deserves.


Dealer Authority is an automotive digital marketing company focused on giving our dealerships a competitive advantage with custom Social Media, Search Engine Optimization, Google Business Profiles, and Pay Per Click.

Call Us Now! 888-963-9617