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You’ve heard about Pay Per Click or PPC but what is it and why does it matter? Should you consider PPC? The answer is YES! What qualities should you look for in a PPC Vendor? Well, let’s dive in.
With so many digital tools on the market, it can be confusing to pick which ones are right for your business. Of course, a robust, relevant website paired with an SEO strategy and Social Media is important, but have you considered PPC? Pay Per Click is an important part of any online presence and to get the most out of it, you need a PPC vendor that knows how to implement it in a way that gives you the results you are looking for and one that also won’t take advantage of you and your budget at every turn.
What is PPC?
To understand if PPC is right for your business, you must first understand what PPC really is and how it works. PPC uses Google AdWords to create relevant up-to-date ads for your business. Google AdWords is a tool that lets your business bid on the keywords that matter to you so that their ads will only display for your target audience and demographics.
For instance, Google AdWords provides businesses with a variety of options to pick from when creating and running PPC campaigns. Here is an example:
A Dodge dealership does not want their ads to display for people that are interested in Ford vehicles; they want their ads to show up on Google for car buyers that are only searching for a Dodge. A knowledgeable PPC professional will adjust your keywords so that your dealership’s Google ads show up only for the Dodge products that matter to your business.
There are many different types of PPC campaigns you can put together, from branded to retargeting to dynamic. Each one can be customized toward your target clientele.
Why Does PPC Matter?
PPC is an important part of any digital strategy but do you understand why? With the right implementation, PPC can launch your business to the top of the search results, giving you higher visibility. You can outrank your competition and bring more customers to your store.
Why is the first position so important? Simple. Because consumers tend to stay at the top of the search results page and the first position gives you a better chance at capturing a potential customer. PPC also gives you the opportunity for free leads and deep links that feature your store’s address and information depending on the type of ad. When your information appears on the search results, you may even get free traffic if the customer doesn’t click on your link! The bottom line is that PPC not only gives your business higher visibility (when done correctly) it results in more money for your bottom line.
Is Your Digital Partner Helping or Hurting Your Strategy?
There are several companies out there that can sell you PPC, but what is their strategy to get you the best results with minimal spending? Are they helping your business or wasting your money? At Dealer Authority, our PPC Specialists are pretty much rock stars.
Many businesses believe in the set it and forget it that comes with automated tools, but at Dealer Authority, it is our philosophy that nothing should be automated. Everything should be looked at by human eyes.
By manually handling our customer’s PPC strategy, we are able to correct errors quickly, see what is working and what is not, continually optimizing your custom strategy, and getting you the quality traffic that fits your target audience. We can make changes on the fly and make sure you are getting the most bang for your buck when it comes to your PPC budget.
Are You Ready To Out Rank The Competition?
If you are ready to start outranking your competition, We are ready to help! Let us put our tried and true PPC strategy to work for you. We will customize your strategy to work for your business and we can work within your budget. Stop wasting your money on automated PPC and start getting the results you want.
Our PPC Specialists use a hands-on approach with every client and continually optimizes keywords to give you the results you deserve. We will increase clicks to your website while reducing your cost per click. Are you ready to talk? Contact our team at Dealer Authority so we can share our proven results with you. We are even happy to analyze your current strategy and make recommendations based on the analysis. Give us a shot, we promise you won’t be disappointed!