PPC Performance for Car Dealerships

Stop wasting your marketing budget on a Pay-Per-Click strategy that isn’t converting.

We have met with so many car dealers who are spending thousands of dollars per month on their PPC budgets and are not meeting and exceeding their monthly goals. We are here to tell you – that is entirely unnecessary. Working with a digital marketing team that has decades of automotive experience, a passion for digital marketing, and is completely goal-driven is the DA pay-per-click “secret” (psst it isn’t a secret – we can definitely share with you how we do it) that takes your PPC strategy from mediocre to extraordinary.

The Dealer Authority Difference

A Dealer Authority Honda client recently saw a significant month of “wins” with their pay-per-click strategy. This client wanted to focus on used Honda CR-Vs specifically. They had 23 used models in stock, and by the close of 2020, only 8 remained. Their pay-per-click campaigns saw a 40% increase in overall clicks with a click-through rate of 13.87% overall (plus a mobile-only click-through rate of 25% in just a 30 days).

Increased CTR ✅ Increased Sales ✅ Increased Conversions ✅

This dealer not only saw an increase in sales for their inventory of Honda CR-Vs, setting them up for a great first quarter in 2020 but also an epic rise in conversions on their website that specifically came from their active pay-per-click campaigns. This dealer’s pay-per-click performance also included an increase of over 38% from the month previous in click-to-calls, click-to-text, and form fills, paving the way for future sales in the new year.

How do we measure success?

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100% Custom, Never Cookie Cutter

Everything we do here at Dealer Authority is 100% custom to your business. Every word written, every ad created, and every page built is done by our team, for your business. We never use artificial intelligence to deliver your content because we believe that the human touch is still superior as our egos give us the competitive edge you are looking for.

We have a vested interest in the success of your dealership.

Learn how our expert automotive paid search team can craft tailored campaigns for your dealership. Let’s chat!