by Brian West | Nov 3, 2020 | Automotive Advertising, Automotive Social Media
How to Build a YouTube Audience and Convert New Leads If your dealership finds it difficult to gain subscribers for your YouTube channel, trust me, you aren’t alone. We have outlined some of the ways we have seen success with YouTube for car dealers and some...
by Brooke Mikuski | Oct 14, 2020 | Automotive SEO, Dealer Tips
Now that you’re familiar with the top six SEO mistakes that can be made to your website, (if you aren’t head to part one of our blog) you’re probably wondering what you can do to avoid, or fix, these issues. Just as there are ways to set your SEO off track,...
by Tyson Madliger | Sep 29, 2020 | Automotive Social Media
At Dealer Authority, we pride ourselves on being social media marketing experts. That expert knowledge comes from years of experimentation, A/B testing, and digital triumphs. One of our most recent A/B tests shown some light on the best way car dealers can use...
by Tyson Madliger | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch-up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tyson Madliger | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
