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Stand out from the crowd

Dealer Authority is an Automotive Digital Marketing Agency of seasoned automotive professionals with a passion for digital marketing. We understand dealerships need to differentiate themselves online from the competition to get an opportunity in the showroom. Dealer Authority works with dealerships to develop a cohesive marketing strategy through search engine optimization, social media marketing, and pay-per-click campaigns, with a compelling and consistent message that gives your dealership the competitive edge.

Learn more about Dealer Authority and what makes us unique.

Beyond Automotive Digital Marketing

Our Promise



We understand every dealership is unique. Our content and advertising is always unique to your dealership.



We don't just want to get attention. We want to make an impact with buyers.



It's not just about what works today. We anticipate what will work tomorrow.



We offer exclusivity to our clients. Lock us in and lock out your competition.

What clients say about DA

“Dealer Authority has been MY agency for nearly 4 years now. That is a testament to them because the typical agency has a much shorter shelf life! When I was interviewing agencies, I was looking for something different than the cookie-cutter content, OEM approved agency. What made me go with DA is the fact that they are a boutique agency that TRULY loves their clients and take a vested interest in their success.”

Harrisonburg Honda text logo

“The entire team at Dealer Authority helped our dealerships and our staff navigates through the entire COVID-19 situation amazingly. They created landing pages on our websites that helped customers shop online and worked with our staff to coordinate delivery options.”

“Dealer Authority has taken us to the top with Google. Our Social Media presence is superb. Thank you, Dealer Authority!”

Doug Morrison General Manager
Greg Lair Buick GMC

“I have been a very satisfied client of Dealer Authority for several years now. Initially, we had them working on our group site, but have since had them take over the SEO and SEM for two of our sister stores as well. A true “Dream Team” and I couldn’t be happier with them!”

David Sharp
Elliott Auto Group

Contact US to Learn More