[vc_row][vc_column width=”1/1″][vc_column_text]On March 12, I will be (or have already if you’re reading this later) doing a webinar for DigiGo titled “4 Absolute Truths About Modern Automotive Social Media“. In it, the goal is to demonstrate those things that are relatively universal about today’s social media world.

It’s ever changing. We know that. However, there are certain things that car dealers must know about social media that will help them to craft their strategy regardless of the changes that are coming. Two of them are (should be) common knowledge while the other two are a little more esoteric. We know this by looking at the way that the majority of social media profiles are operated in the automotive industry.

Below, I have some teasers that will get you going, but be sure to watch the webinar itself first. It’s good to hear it live, to ask questions, and to be able to contact us about it when necessary. Social media isn’t necessarily hard, but it is more time consuming than most dealers are willing to believe.[/vc_column_text][vc_tabs][vc_tab title=”This is Business” tab_id=”1393835759-1-94″][vc_column_text]This should be a no-brainer by now, but the reality is that so many dealers (and even vendors) are still posting terrible, irrelevant content in order to gain some sort of algorithmic advantage. They do whatever it takes to get engagement, even if that means asking silly questions about movies or posting funny pet videos.[/vc_column_text][/vc_tab][vc_tab title=”Participate Socially” tab_id=”1393835759-2-55″][vc_column_text]Just last month, it was acknowledged as a best practice to go through Facebook as the page itself and participate in interacting with local businesses, schools, and organizations. Then, Facebook allowed tagging of other businesses to be a crucial part of the strategy. Bonus![/vc_column_text][/vc_tab][vc_tab title=”Asking Questions” tab_id=”1393836891522-2-0″][vc_column_text]Don’t ask questions for the sake of engagement. It used to work. It doesn’t work anymore. People are getting more savvy about Facebook and are less willing to answer meaningless questions asked by pages that aren’t really sincere in their intentions. If you’re going to ask questions, make them count.[/vc_column_text][/vc_tab][vc_tab title=”Pay to Play” tab_id=”1393836893364-3-7″][vc_column_text]Social media is free. Success in social media takes money. There’s really no way around it. To go into social media with zero budget in hopes that your intense creativity and the allure of the dealership will be enough is no longer a valid option. You have to pay. Fortunately, it doesn’t take much money.[/vc_column_text][/vc_tab][/vc_tabs][/vc_column][/vc_row]