What do the latest Google updates mean to your dealership’s SEO?

Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and how is it going to affect our client’s rankings? Luckily, since we do not apply automation to our SEO strategy at Dealer Authority, we can make swift changes to make sure we are always playing nicely with Google. The January Google Core Update made some changes that all dealers dabbling in SEO should be aware of. 

Say ‘goodbye’ to “Spot Zero.”

You know you are winning at the SEO game when your website gains a featured snippet. For those who may not be familiar, featured snippets “are special boxes where the format of regular listings is reversed, showing the descriptive snippet first,” according to Google. Here’s an example of a featured snippet that Dealer Authority has earned.

Example of featured snippet

In the past, you could earn the featured snippet on page one of the search results and have a link ranking directly after it. As of January 22nd, only the snippet will remain. Honestly, we aren’t too bothered by it. Anything in addition to a featured snippet on page one, in our opinion, is just gravy.

The latest broad core update still plays by the golden E.A.T. rules.

Google anticipates industries that rely on SERPs (so that includes the automotive industry) to see some ranking dips; however, there shouldn’t be any cause for alarm and here’s why: if you are applying E.A.T. to your content strategy, your website should be able to weather the algorithm update storm. Google will continue to have core updates, but using methods of expert, authoritativeness, and trustworthiness to your content is how your featured snippets stay featured, and your ranking keeps rising. It seems like a no-brainer, but you be surprised how often content that is included on websites that had nothing to do with the industry that the website it tied to. As our Social Strategist, Brian West recently mentioned in a recent Innovation Minute, don’t add spaghetti recipes to your dealership’s website. It may sound tasty, but it does nothing to help your website’s SEO or E.A.T.


If you want to learn more about E.A.T., check out our blog from August of 2018. This where E.A.T. indeed came into play for the Google Algorithm.


If your dealership is seeing significant impacts after the January updates, maybe it’s time to consider an SEO provider that can pivot and shift to meet Google’s ever-demanding needs to rank on page one. Automation does nothing to show the level of your specific dealership’s expertise, authoritativeness in your field (i.e. your dealership’s ‘why buy’ messaging), and build trust in your customers. Any syndicated content will be rejected by these algorithm updates, so please be aware of these “automation” tactics. They are not your ranking friends.

Want to learn more about SEO for your dealership?

Turn Your Automotive Inventory Troubles into Inventory Triumphs

If your car dealership is feeling the inventory pinch, you’re not alone. The good news is, using smart automotive marketing strategies, you can win the inventory game. And you won’t have to blow your budget.How Did We Get Here? Just as we started to emerge from our...

Cannibalizing Your keywords

When I hear the word cannibalizing, I can't help but think of Hannibal Lecktor, the psychiatrist who ate his patients."Hello Clarice," comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could be hurting your...

5 Automotive SEO Tips for Car Dealers Entering 2023

5 Automotive SEO Tips for CAR Dealers Entering 2023 Like every new year, 2023 brings many new opportunities. That goes for the world of automotive search engine optimization, too. Here, we’ll look at the top 5 automotive SEO tips for your dealership this year.  While...

The Benefits of Custom Page Building

As a car dealer marketing to actual car shoppers within your area in a sea of competition, you want your website to stand out. In fact, you need it to. Do you have the right tools to make it happen? While creativity, knowledge, and good-old-fashioned gumption go far...

The Biggest Reason that Bad SEO is Costing Your Dealership Money

Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great... or are they? I remember in the early days of...

Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers

When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other...

Why Are Alt Attributes on Images Important for SEO?

It’s a slice of the optimization pie that often gets overlooked, but none the less plays an integral role for optimizing a landing page to the fullest.  We’re talking about applying alt attributes to your images and why it’s important for SEO.   Whether you...

Ignore Domain Authority? Really?

I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was: “The Domain Authority score...

Search. Social. Domination.

[vc_row][vc_column][vc_column_text]It really isn't that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you're relegated to...

Dealership SEO – Final Call for Exclusivity Clients

It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a "last call" of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As a result, a...