We Built This Agency Because Dealerships Deserved Better
Dealer Authority was created to give dealerships something better than templated strategies, slow responses, and one-size-fits-all marketing.
Built From Automotive Experience
Back in 2013, our co-founder, Tyson Madliger, had already spent years inside the automotive industry working for companies like Reynolds and Reynolds and Dealer.com. He saw what happened when agencies scaled too fast. Service got less personal. Strategies became templates. Creativity dried up. Dealerships were buying products, not getting real help.
That frustration became the spark for Dealer Authority. We didn’t set out to be the biggest car dealer marketing agency in the space. We set out to be the one that actually shows up, listens, and builds something custom for every store we work with.
Over a decade later, that mission hasn’t changed. This is who we are.
Why We Exist
Most agencies in this space follow the same playbook. Sign an OEM contract, build a templated product, sell it to as many dealers as possible, and move on. The result? Watered-down work that checks boxes but doesn’t move the needle.
We’ve never taken an OEM contract. We never will. That decision keeps us free to build strategies around what works for your store, your market, and your customers. Not around what a manufacturer pushes that month.
When you work with Dealer Authority, you get a car dealership marketing agency specializing in digital strategies that are built from the ground up for your goals. No cookie-cutter packages. No bloated bundles you didn’t ask for.
What We Bring to Your Store
We’ve grown our services over the years, but every one of them ties back to the same question: how do we help this dealership get more qualified traffic and leads without wasting time or money?
Social Media
Social Media is where most people first find us. We manage Facebook, Instagram, and TikTok content. We run Automotive Inventory Ads that put your vehicles in front of in-market shoppers. Our Drip Marketing keeps your inventory visible across platforms without you lifting a finger.
Automotive SEO
SEO is our bread and butter. We build custom strategies for your market, and we offer exclusivity, meaning we won’t work with your direct competitor. We also handle Fixed Ops SEO and Google Business Management to make sure your service department shows up when customers search.
Paid Search
Paid Search covers Google Ads, Google Vehicle Listing Ads, and Microsoft Vehicle Ads. We cut waste and focus spend on high-intent shoppers.
Creative and Reporting
Graphic Design and Octane round things out, giving you creative assets and reporting tools that keep everything connected.
Built for More Than Traditional Dealerships
We also serve commercial transportation and powersports dealerships, applying the same hands-on approach to those verticals.
Some of our earliest clients are still with us today. That’s not because of a contract. It’s because we show up, follow through, and keep pushing for better results.
Our Team Is the Difference
You can’t build a great managed-services company without great people. Some of our team members have been here since the very beginning. That kind of loyalty is rare in this industry, and it tells you something about the culture we’ve built.
When a dealership partners with us, they get a dedicated group of people who care about their results like it’s their own store. Our clients talk to real humans who know the automotive space inside and out. No scripts. No once-a-month check-ins where someone reads a dashboard at you.
We collaborate, we problem-solve, and we stay ahead of shifts in the market because we’re in it every single day.
Month-to-Month, Every Month
We don’t lock dealers into long-term contracts. We earn your business every single month. If we’re not performing, you can walk. That keeps us sharp and keeps us honest.
Some of our earliest clients are still with us today. That’s not because of a contract. It’s because we show up, follow through, and keep pushing for better results.
We Move Fast Because We’re Built To
Large agencies take months to respond to platform changes. We had a live solution for Google Vehicle Listing Ads within three days of launch. Our first client was running the following week.
That speed comes from how we’re structured. No layers of approvals. No committees. No red tape. When Google changes something, when Meta rolls out a new ad format, when zero-click search reshapes how people find dealerships, we adapt and execute quickly so you don’t fall behind.
