Dealer Authority vs. the Industry: Automotive Google Ads

Automotive digital marketing, especially car dealer Google ads, is constantly evolving. If your dealership wants to stay ahead of the competition, it’s imperative to understand how your advertising campaigns perform compared to industry standards. The realm of automotive Google ads is no exception. Let’s dive into how Dealer Authority (DA) compares to the industry averages regarding automotive Google ads performance.

Automotive Google Ads: A Comparative Analysis

Given the increasing competitiveness in car dealer Google ads and the broader digital automotive marketplace, the benchmarks for “success” are continuously shifting. By analyzing data from January 1, 2023, to August 31, 2023, we’re able to provide insights into the performance of DA’s campaigns compared to the industry averages provided by Search Engine Journal.

Click-Through-Rate: A Crucial Performance Indicator

DA Avg CTR: 11.41%

Automotive – for Sale Avg CTR: 8.77%

What’s the Difference? 30.10% higher with DA

In the realm of automotive Google ads, Dealer Authority’s average CTR stands at an impressive 11.41%, outshining the “Automotive – for Sale” industry average of 8.77%. For context, the average CTR across all industries hovered between 3-5% in 2023. What does this mean for our clients? We have surpassed the industry’s standard, and our results showcase a CTR that’s 30.10% higher. This pronounced lead signifies that more individuals view and interact with our ads. It’s more than just numbers; it’s a testament to our superior targeting capabilities and the premium quality of our ad content.

Cost-Per-Click: Quality Automotive Google Ads at a Fair Price

DA Avg CPC: $1.75

Automotive – for Sale Avg CPC: $2.08

What’s the Difference? 15.87% lower with DA

Dealer Authority’s automotive Google ads display our dedication to cost-efficiency. On average, our CPC sits at $1.75, notably below the “Automotive – for Sale” industry average of $2.08. When you compare this with the wide-ranging CPC metrics across all industries, which fluctuated from a low of $1.55 to a high of $9.21 in 2023, it’s clear that our strategy offers tangible value. Indeed, our clients benefit from a 15.87% lower CPC, ensuring more bang for every advertising buck.

Car Dealer Google Ads: Turning Clicks into Conversions

Conversion Rate: Beyond the Initial Click

DA Avg Conversion Rate: 7.01%
Automotive – for Sale Avg Conversion Rate: 5.72%
What’s the Difference? 22.55% higher with DA

The ultimate aim of any ad is conversion. Dealer Authority’s automotive Google ads boast a conversion rate of 7.01%, substantially exceeding the “Automotive – for Sale” industry’s rate of 5.72%. Set this against the backdrop of all industries in 2023, where conversion rates swung from a mere 1.57% to an outstanding 13.41%, and it’s evident that our methods yield results. Our strategy has allowed us to achieve a 22.55% higher conversion rate, turning a larger fraction of clicks into solid leads.

Cost-Per-Acquisition: The Bottom Line

DA Avg Cost-Per-Acquisition: $25.02
Automotive – for Sale Avg Cost-Per-Acquisition: $42.52
What’s the Difference? 41.16% lower with DA

The ultimate test of ad efficacy and value is the Cost-Per-Acquisition. At Dealer Authority, we pride ourselves on ensuring quality results without breaking the bank. Our average CPA for automotive Google ads is $25.02. Compare this to the “Automotive – for Sale” industry average of $42.52. In broader terms, while the lowest CPA in 2023 was for “Automotive Repair, Services & Parts” at $21.12, and the highest went up to $132.95 for “Career & Employment”, our figures comfortably sit on the cost-effective side of the spectrum. This results in a whopping 41.20% lower CPA, providing our clients top-notch results without the hefty price tag.

Conclusion: Drive More Sales with Superior Automotive Google Ads

Dealer Authority’s track record in the realm of automotive Google ads in 2023 paints a clear picture. With superior CTRs, more cost-effective CPCs, higher conversion rates, and an optimized CPA, we’re leading the pack in digital automotive marketing. If you’re looking to elevate your dealership’s online presence and drive tangible results, partnering with Dealer Authority is a strategic choice. Reach out today and let us help you harness the power of automotive Google ads.

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