This is what we do
Proven Digital Marketing Built for Independent Dealerships
Dealer Authority is an Automotive Digital Marketing Agency built by experienced automotive professionals who know the uphill battle independent dealerships face. Without OEM backing or the massive ad budgets of giants like Carvana and Autotrader, it can feel impossible to stand out online. That’s where we come in. You don’t need a big name or a huge budget to win—you just need the right strategy.
We help independent dealers build a powerful, recognizable presence through SEO, social media marketing, and pay-per-click advertising. Our strategies are designed around what makes your dealership unique, turning your strengths into a competitive edge that attracts buyers, drives traffic, and moves inventory faster.
Stand Out from the Competition
We are a smaller digital marketing agency, 100% USA-based, that is nimble enough to take on the big Goliaths in your market.
See the difference a strategy built around your independent dealership can make on your car sales.
Octane
Full-service solution bringing traditional and digital marketing together
Paid Search
The quickest way to advertise on the search engines
SEO
Rank organically higher than the competition in your local market
Social Media
Meet shoppers where they’re already scrolling and stop them in their tracks
What makes DA Unique
Our team has an average of 11 years of digital marketing experience.
We have straight forward pricing and never charge a percent of budget.
We use third-party data to target shoppers looking to purchase in the next 60 days.
We built our team to be a remote extension of your dealership.
In-House vs. Dealer Authority
What You Do Best In-House
- Capture fresh photos of vehicles the moment they arrive
- Share authentic dealership moments with your team and customers
- Leverage personal relationships to create local trust
- React quickly to inventory changes and on-the-lot opportunities
What Dealer Authority Delivers
- SEO Expertise: Drive traffic growth with custom content and proven off-site link building
- Social Media Growth: Utilize third-party data to target ad campaigns to buyers looking to purchase in the next 60 days and showcase your real-time inventory
- Paid Search: Ensure your inventory is being displayed across the internet with traditional search and VLAs
- Strategy + Execution: Constantly A/B testing new techniques to drive the best results
What Results Can You Expect With Dealer Authority?
With Dealer Authority, you’ll never be left guessing about the work we’re doing or the results we’re delivering. Each month, we meet with you to review strategy, outline our focus for the coming weeks, and walk through an in-depth report of your traffic, leads, and conversions compared to previous periods. You’ll always have full transparency so you know exactly how your marketing investment is performing.
Our custom strategies consistently outperform cookie-cutter campaigns from large, non-automotive agencies. Because we specialize in car dealerships, we know how to stretch your budget further. That means you can generate more leads without spending more—or keep the same lead volume while lowering your ad costs.
It’s time to put your dealership’s marketing on the right track. Contact Dealer Authority today and see the difference a strategy built for independent dealers can make.
CONTACT US TO LEARN MORE