Instagram is one of the top platforms for car enthusiasts, dealerships, and brands to showcase beautiful automobiles and the automotive lifestyle. With over one billion monthly active users, standing out can be challenging for your dealership. How can you get your audience to see and engage with your content? That’s where using targeted Instagram car hashtags comes in handy.

Hashtags help you increase visibility, reach more potential customers, and connect with fellow auto lovers on Instagram. But which Instagram hashtags for cars should you use, and how do you use them effectively?

As one of the leading social media and digital marketing agencies for car dealerships, Dealer Authority knows how to get your content in front of the right people. We compiled a quick guide to help you understand car hashtags for Instagram and up your social media game.

Why Should You Use Instagram Hashtags for Cars?

Chances are that you’ve heard any number of variations of the words “Instagram,” “hashtags”, &” cars,” but you may not understand why anyone would stress about using the best Instagram car hashtags or hashtags at all.

A hashtag is a word or phrase prefixed with the # symbol, like #cars or #carsofinstagram. On Instagram, hashtags serve an essential function: they make posts searchable and discoverable to other users.

When you include relevant hashtags in your Instagram captions or comments, your content appears in the hashtag feed of anyone searching or following that hashtag. It’s like a category system. Clicking on a hashtag opens up a feed of all public posts using that tag.

Hashtags essentially increase the visibility of your posts and help them reach a wider audience of people interested in that hashtag’s topic. The more popular a hashtag, the broader its reach.
Strategically using the right auto-related hashtags is critical for car businesses on Instagram to connect with buyers, enthusiasts, and brands while driving engagement.

Here are some of the key benefits of using Instagram hashtags for cars:

  • Increased Discovery – Hashtags make your posts searchable and discoverable to users interested in cars. Your content shows up in hashtag feeds.
  • Reach More People – Adding relevant hashtags gives your posts a better chance of being seen by your target audience. More eyes on your vehicles!
  • Build Community – Connect and engage with fellow car enthusiasts by using popular car hashtags. Join the conversation.
  • Branding – Create and use branded hashtags to showcase your dealership, inventory, promotions, etc.
  • Measure Performance – You can track hashtag usage to see which perform best and adjust your strategy.

How to Find the Best Instagram Hashtags for Cars

With millions of car hashtags on Instagram, how do you know which ones are the most effective? Luckily, you don’t have to guess which hashtags will help you engage customers, build your brand, or even help sell a car. Instagram hashtags can come in all shapes and sizes, so here are some tips to help find the best car hashtags on Instagram.
  • Research popular hashtags in your niche by looking at top posts and competitors using car hashtags. Take note of the most commonly used.
  • Use Instagram’s search bar to find relevant hashtags. Search for keywords like “supercars,” “offroading,” and “motorcycles.”
  • Try Instagram hashtag generator tools like RiteTag that suggest related hashtags based on your keywords.
  • Look for niche-specific hashtags like #tuning, #caraudio, #motorheads to target enthusiasts.
  • Mix general hashtags like #cars and #carsofinstagram with niche ones for the best reach.
  • Check car hashtags performance with tools like Top Hashtags that show engagement rates.

Best Practices for Using Instagram Hashtags for Cars

Once you’ve found relevant auto hashtags, you must use them effectively. Successful content creators do more than merely sprinkle hashtags on their posts. They make strategic decisions to help broaden their reach.
  • Include 5-10 branded, niche, and popular hashtags per post. Too many appear spammy.
  • Place hashtags at the end of your caption or in the first comment for visibility.
  • Use targeted phrases as hashtags like #JDM for Japanese cars or #supercarsunday.
  • Create and use signature dealership hashtags customers can use to promote you.
  • Update hashtags regularly to find new trends and keep content fresh.
  • Use a mix of high-volume and niche hashtags to balance reach and relevance.
  • Track performance with Instagram Insights to see which hashtags drive the most engagement.

Top 10 Car Hashtags on Instagram

Now that you understand the value of hashtags, where to find them, and how to use them, let’s look at the ten best Instagram hashtags for cars. The specific Instagram car hashtags you want to use will vary depending on your dealership, target audience, and goals.

1. #carsofinstagram – 110M+ posts

The go-to hashtag for all car content, from photos to reels. Engage the huge car community.

2. #cars – 89M+ posts

A generic but widely used hashtag for all automobile photos and videos.

3. #carporn – 41M+ posts

For eye-catching photos of exotic, luxury, customized, and supercars.

4. #cartalk – 19M+ posts

For discussing car maintenance, modifications, news, and more with fellow auto enthusiasts.

5. #carshow – 11M+ posts

Share photos taken at auto shows, meets, races, and other car events.

6. #supercar – 9M+ posts

Showcase your Ferraris, Lamborghinis, McLarens, and other high-end sports cars.

7. #classiccar – 7M+ posts

Spotlight vintage, antique, and old-school auto models.

8. #autocross – 1M+ posts

Connect with the autocross racing and motorsports community.

9. #dragracing – 600K+ posts

For drag racing enthusiasts to share photos and videos from the strip.

10. #ratrod – 1.5M+ posts

Show off your stylishly worn vintage hot rods, customs, and garage builds.

Examples of Car Dealerships Using Instagram Hashtags

To see how auto dealers leverage hashtags, check out these examples: @JeffSchmittAutoGroup- Uses targeted hashtags like #dayton, #nissantitan, and #ohiocarscene to target geographic locations and brand fans. @dealerrefresh – Leverages industry hashtags to engage auto dealers in discussion and education: #autoindustry, #dealershiplife, and #electricvehicles @toyotausa – Uses a hashtag in every post plus hosting monthly campaigns like #Toyotatruckmonth for consumer engagement.

Track Your Instagram Hashtag Performance

Once you identify and implement targeted car hashtags, use Instagram Insights and analytics tools to track their performance. These tools allow you to monitor
  • Hashtag impressions
  • Reach and engagement rates per hashtag
  • Which hashtags drive the most profile visits, website clicks, etc.
  • Top performing vs underperforming hashtags
This data will reveal your highest-performing auto hashtags to guide your hashtag strategy. With car hashtags for Instagram, you can’t just set it and forget it. Track your hashtag performance and adapt your approach for your best results.

Remember: Consistency is Key

Like any marketing tactic, consistency is critical when using Instagram hashtags for cars. Continually testing new hashtags while utilizing ones that deliver results will maximize your reach and engagement over time. If you’re still not confident in your Instagram car hashtag game, don’t have the time to dig into the social media weeds, or prefer to let the experts handle your social media marketing, set up a time to talk shop with Dealer Authority about our social media management plans and how we can get your hashtag game from zero to 60 in no time.

So now you’re ready to turbocharge your Instagram presence. Use this guide to implement a strategic hashtag strategy tailored to your brand, dealership, or automotive niche. Happy hashtagging!

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