Car dealerships know that attracting customers online is essential to the business, especially since more car shopping starts on the web than anywhere else. With so many dealerships out there fighting for online traffic, it’s crucial to leverage every opportunity to boost your digital presence. One often-overlooked yet powerful strategy is geo-tagging your images.

Geo-tagging simply adds geographic information to your images, such as latitude, longitude, city, and state. This information is stored in the Exif data of your pictures and can be read by various platforms and applications, such as search engines and maps.

Why Should You Geo-Tag Your Dealership’s Images?

Geo-tagging your car dealership’s images is a simple but effective way to improve your online marketing efforts; it’s not just another task to add to your already busy schedule. In fact, geo-tagging your pictures provides an incredible return on investment. 

Here are various benefits you will enjoy from geo-tagging your images:

Improve Your Local SEO 

Geo-tagging your images can help you rank higher in local search results. When people search for car dealerships near them, Google will use the geographic data of your photos to determine their relevance and proximity. Geo-tagging your images can give you an edge over competitors who don’t geo-tag their images.

Enhance Your Google Business Profile

Geo-tagging your images can also help you optimize your Google Business Profile. Your GMB Profile is the listing on Google Maps and Search when people look for businesses in their area. By geo-tagging your images with accurate locations, you can show potential customers where you are located while showing off your inventory. 

Boost Your Social Media Presence

Geo-tagging your images will help you create location-specific social media strategies. You can use hashtags related to a specific area or event to reach more people interested in buying cars from you. You can also tag locations on platforms like Instagram and Facebook to increase engagement and visibility.

Create More Valuable Content

Geo-tagging your images can also help you create more valuable content for your website and blog. You can use geo-tags to tell stories about where you got your cars from, how they perform in different terrains and climates, or what kind of customers buy them. You can also use geo-tags to organize your images by categories or themes.

Click Video below for Geo-targeting instructions

Step-by-step directions How to Geo-Tag Images

You don’t necessarily need to hire a professional photo editor to add geo-tags to your images. Here is how you can geo-tag your images:

On a Mac

  • Open the Photos app and select the image or images to which you want to add information.
  • Right-click on the image and select ‘Get Info.’
  • This will bring up a tab where you can add a title to the image, such as your dealership’s name, e.g., “Harrisonburg Honda.”
  • Add a location, such as “Harrisonburg, Virginia.”
  • Add relevant keywords like “Honda Civic” and “Honda Accord” (Avoid keyword stuffing, which is considered spam and can harm your ranking).
  • Add a caption, such as “Dealership in Harrisonburg, Virginia,” or something specific to the car model.
  • Once you’ve entered the information, the data will automatically be saved and embedded into the image.

On a PC

Geo-tagging images on a PC can be done using various software programs or tools. One popular option is the free application called GeoSetter. Here’s a step-by-step guide on how to geo-tag images using GeoSetter:

  • Download and install GeoSetter: Visit the GeoSetter website ( and download the software. Follow the installation instructions to set up the program on your PC.
  • Import images: Open GeoSetter and click on ‘File’ in the top left corner, then select ‘Open Folder’ to choose the folder containing the pictures you want to geo-tag.
  • Select an image: Click on the image you want to add geo-tagging information. The selected image will be highlighted.
  • Add location data: On the right side of the GeoSetter window, you will see a panel called ‘Image Data.’ In the ‘Geographic Coordinates’ section, enter the latitude and longitude of the location you want to associate with the image. You can manually enter the coordinates or use the built-in map to find the location and set the coordinates.
  • Add other information: In the ‘Image Data’ panel, you can also add additional information such as title, description, keywords, and more. This optional information can help improve your image’s SEO and online visibility.
  • Save the changes: After adding the desired geo-tagging information, click on the disk icon at the top of the ‘Image Data’ panel to save the changes.
  • Apply changes to all selected images: If you have multiple images to which you want to apply the same geo-tagging information to, you can choose them all at once by holding down the ‘Ctrl’ key while clicking on each image. Once you’ve added the geo-tagging information to one image, click the ‘Apply Data to All Selected Images’ button (next to the save button) to apply the changes to all selected images.
  • Update files: To finalize the changes, click ‘File’ in the top left corner and select ‘Save Changes to All Files.’ This will update the images with the geo-tagging information.

Unlock Your Dealership’s Potential with Image Geo-tagging

Geo-tagging your car dealership’s images is a simple yet powerful way to enhance your online marketing efforts. Getting into the practice of geo-tagging your pictures will help you reach more customers searching for local dealerships, showcase your inventory and services more effectively, and create engaging content. Don’t miss out on the opportunity to improve your online presence – start geo-tagging your images today.