Creating Connections Within the Automotive Industry
with Automotive Industry leaders like DealerRefresh
Dealer Authority takes pride in working with other vendors and media outlets in the automotive industry that can help dealers and their staff be prepared and educated regarding transitions within the industry.
Starting in the summer of 2018, Dealer Authority partnered with DealerRefresh to support their social media presence on Facebook. Over the past year, we have tracked the growth of DealerRefresh’s Facebook page and how Refresh Friday’s impact their audience’s engagement.
MAKING CONNECTIONS THROUGHOUT THE AUTOMOTIVE INDUSTRY.
BUILDING FACEBOOK ENGAGEMENT.
Check-in date: July 11th, 2019
Daily Facebook spend: $5
The main takeaway from the past 12 months is that it is crucial to assess the audiences that are being utilized on Facebook and tweak it as you see changes in engagement and clicks. Engagement is great – but if 100’s of ‘likes‘ aren’t leading to improving CTR’s month-over-month, it’s time to take a look at the audience you are targeting. Over the past 12 months, we have pivoted DR’s audience twice, and each time, this has led to a continued improvement in CTR and decreased CPC.