by Tyson Madliger | May 27, 2016 | Dealer Authority, General, Philosophy, VDP Marketing
One of the most promising attributes of the internet has always been to help dealers become part of the conversation regardless of their size. Everyone from small town dealers with limited inventory to huge dealer groups spread out across the country could make an...
by Tyson Madliger | Jul 30, 2015 | Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, VDP Marketing
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As...
by Tyson Madliger | Jun 17, 2015 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, VDP Marketing
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other...
by Tyson Madliger | Apr 23, 2015 | Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, VDP Marketing
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and...
by Tyson Madliger | Mar 16, 2015 | General, VDP Marketing
Everyone loves data whether they know it or not. Even those who do not focus on measurements or numbers find value in data when they don’t even realize it. It’s the tools possessing the data that makes it easier for us. At the end of the day, Google is...
by Tyson Madliger | Sep 18, 2014 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, General, VDP Marketing
It’s a good thing we have communication technology. If I had to do all of my social media presentations face-to-face with dealers, I would get tossed in the looney bin or slapped across the face for using crazy talk. The phrase that catches dealers the most:...
