by Dealer Authority | Jul 25, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Automotive Social Media, General, Our Services, Reputation Management
As a dealership owner, you want to ensure that your business is easily discoverable by potential customers searching for local dealerships on Google. Creating and maintaining a Google Business Profile (GBP) is one way to achieve this. However, just having a GBP is not...
by Jessica Robertson | Mar 11, 2023 | Automotive Consultation, Dealer Tips, Digital Marketing, General, Reputation Management
Listen to the Audio version https://dealerauthority.com/wp-content/uploads/2023/04/Play.ht-Project-Unconscious-Pink.wav Auto dealers know and understand just how critical Google reviews are for their dealerships. They can influence customers’ decisions, boost online...
by Erika Simms | Aug 3, 2017 | Automotive Content, Automotive Social Media, Reputation Management
Social media has been on a steady rise as a valid service in automotive since 2009. Old companies add social media services to their offerings. New companies that specialize in social media continue to pop up. Dealers do not lack choices in this important arena....
by Erika Simms | Aug 3, 2017 | Business, Dealer Tips, Reputation Management
Auto Dealer Marketing The internet killed the car business. Then, it built it right back up. We live in a world of retail transparency, shopping from the couch, and uber-competitiveness. Shoppers have the ability to get great deals every time they shop for a car and...
by Tyson Madliger | Jan 26, 2015 | Dealer Tips, General, Reputation Management
Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of the industry and reputation so you can make the right...
by Tyson Madliger | May 29, 2014 | Automotive Social Media, Dealer Tips, General, Reputation Management
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social...
