by Tyson Madliger | Mar 27, 2014 | Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy
Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in...
by Tyson Madliger | Mar 4, 2014 | Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy
[vc_row][vc_column width=”1/1″][vc_column_text]There is some very good news that stems from the checking I’ve been doing over the last couple of months. A good number of car dealers, probably around 20%, have what I would consider to be a...
by Tyson Madliger | Dec 26, 2013 | Dealer Authority, General, News, Philosophy
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the...
by Tyson Madliger | Dec 6, 2013 | Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and...
by Tyson Madliger | Dec 3, 2013 | Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to...
by Tyson Madliger | Nov 15, 2013 | General, Philosophy
ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers....
