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Put Your Cars In Front of More Buyers Online

by Tyson Madliger | Mar 27, 2014 | Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy

Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in...

The Key to Social Media for Car Dealers is Being Outstanding

by Tyson Madliger | Mar 4, 2014 | Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy

[vc_row][vc_column width=”1/1″][vc_column_text]There is some very good news that stems from the checking I’ve been doing over the last couple of months. A good number of car dealers, probably around 20%, have what I would consider to be a...
We’re Looking for the Best of the Best Automotive Vendors

We’re Looking for the Best of the Best Automotive Vendors

by Tyson Madliger | Dec 26, 2013 | Dealer Authority, General, News, Philosophy

When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the...
Profound Customer Relationships: How I Learned It and Why Dealers Should Learn It, Too

Profound Customer Relationships: How I Learned It and Why Dealers Should Learn It, Too

by Tyson Madliger | Dec 6, 2013 | Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy

During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and...

Marketing Best Practices Aren’t as Obvious as One Might Think

by Tyson Madliger | Dec 3, 2013 | Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy

When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to...
The Holistic Aspect of Automotive Internet Marketing

The Holistic Aspect of Automotive Internet Marketing

by Tyson Madliger | Nov 15, 2013 | General, Philosophy

ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers....
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