by Tyson Madliger | Jun 17, 2015 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, VDP Marketing
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other...
by Tyson Madliger | Jun 16, 2015 | Automotive SEO, Dealer Tips, General, Infographics, Philosophy
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s changing. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making...
by Tyson Madliger | Mar 24, 2015 | Dealer Authority, General, News, Philosophy
The most successful teams can look back on additions that make them think, “Damn, I’m glad we got her/him.” Starting 6th round draft pick Tom Brady. Rehiring Steve Jobs. Trying newcomer Al Pacino as Michael Corleone. For us, that addition was Subi...
by Tyson Madliger | Feb 18, 2015 | Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes the car business so special and the things we all can do to make it better. First and foremost, there’s a reason that outside...
by Tyson Madliger | Oct 24, 2014 | Automotive Conferences, Dealer Authority, General, Philosophy
Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which...
by Tyson Madliger | Oct 9, 2014 | Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was...
