by Brooke Mikuski | Feb 1, 2019 | Dealer Authority, Philosophy
Dealer Authority doesn’t want to just drive more traffic to your website—we go above and beyond that. We want to reach out to relevant leads and potential customers with quality, custom content that converts; stay on top of marketing trends so that your website and...
by Brooke Mikuski | Jan 19, 2019 | Dealer Authority, Philosophy
We don’t settle for less than the best here at Dealer Authority—and that includes setting and achieving goals for our clients. We pride ourselves on the relationships we build with our automotive dealers, forming a deep understanding of your business, as well as...
by Jessica Robertson | Aug 13, 2018 | Philosophy
When we think of inspiring people and leading with greatness, the image we conjure might be a blue-faced Braveheart bellowing, “They may take our lives, but they’ll never take our freedom!” or perhaps a more subdued yet still iconic “I have a dream” message from Dr....
by Jeff Glackin | Feb 8, 2017 | Automotive Advertising, Dealer Tips, General, Philosophy
The topic of geo fencing is coming up in more and more conversations when discussing automotive digital advertising. The appeal seems to be the implied ability to pull someone from your competitor’s showroom and compel them to visit your dealership. Sounds good,...
by Brian West | Jan 6, 2017 | Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy
Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and fan-base, you have the power to influence and make changes in your community by allowing your followers to see who you...
by Tyson Madliger | May 27, 2016 | Dealer Authority, General, Philosophy, VDP Marketing
One of the most promising attributes of the internet has always been to help dealers become part of the conversation regardless of their size. Everyone from small town dealers with limited inventory to huge dealer groups spread out across the country could make an...
