by Tyson Madliger | Jan 19, 2014 | Dealer Authority, General, News
[vc_row][vc_column][vc_column_text]It’s the week leading up to NADA and there’s is already a ton of excitement coming from the automotive vendor world. They’re Tweeting, Facebooking, and putting up banner ads with one common theme across the board:...
by Tyson Madliger | Jan 16, 2014 | Dealer Authority, General, News
[vc_row][vc_column][vc_column_text]When I first conceived of starting a new company for automotive digital marketing, I knew that I would need someone to run it. This was the plan from the start, which is why I listed my position on LinkedIn and everywhere else as...
by Tyson Madliger | Dec 26, 2013 | Dealer Authority, General, News, Philosophy
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the...
by Tyson Madliger | Dec 17, 2013 | Dealer Authority, General, News
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the...
by Tyson Madliger | Dec 12, 2013 | Dealer Authority, General, News
In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product...
