by Tyson Madliger | Jul 9, 2015 | Dealer Authority, General, News
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 while AutoNation’s rose $0.46. Is it a reflection of confidence in the traditional automotive sales model, a fear...
by Tyson Madliger | Jun 26, 2015 | Dealer Authority, General, News, Our Services, Philosophy, TTAP
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best...
by Tyson Madliger | Jun 17, 2015 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, VDP Marketing
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other...
by Tyson Madliger | Mar 24, 2015 | Dealer Authority, General, News, Philosophy
The most successful teams can look back on additions that make them think, “Damn, I’m glad we got her/him.” Starting 6th round draft pick Tom Brady. Rehiring Steve Jobs. Trying newcomer Al Pacino as Michael Corleone. For us, that addition was Subi...
by Tyson Madliger | Jan 6, 2015 | Dealer Authority, General, News
The automotive industry deserves a better digital marketing solution and we want to give it to them. To help us in our efforts, we have promoted Subi Ghosh to Executive Vice President while hiring Jeff Glackin to be our Vice President of Sales. Glackin brings 22 years...
by Tyson Madliger | Jan 4, 2015 | Automotive Conferences, Dealer Authority, General, News
It doesn’t matter whether you’ve been in the car business for a short time or your entire adult life. You learn about it very quickly. This is a business that is different in so many ways, allowing those of us who are fortunate enough to be in it to...
