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Apple’s iOS 14 Update and Your Dealership’s Facebook Ads

Apple’s iOS 14 Update and Your Dealership’s Facebook Ads

by Tabitha Flythe | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News

Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
Digital Marketing Must Haves: Social Media & Third-Party Data

Digital Marketing Must Haves: Social Media & Third-Party Data

by Tabitha Flythe | Jan 29, 2019 | Automotive Advertising, Automotive Social Media, News

Dealer Authority VP, Erika Simms sat down with Oracle Bronto’s, Greg Zakowicz to chat about how DA clients are thriving through the use of third-party data on Facebook. Before the close of 2018, Dealer Authority was given the opportunity to be a guest on...
Google’s August 1st Algorithm update: How will it affect dealerships’ websites?

Google’s August 1st Algorithm update: How will it affect dealerships’ websites?

by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News

It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...

Facebook v Snapchat: Dawn of Streaming Video

by Willis Williams | May 2, 2016 | Automotive Social Media, Dealer Authority, Dealer Tips, General, News

Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That someone who said it was Snapchat CEO Evan Spiegel. Spiegel, 23 years old at the time, rejected Facebook’s...

A Little Perspective on the Evolution of Car Sales

by Tyson Madliger | Dec 3, 2015 | Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy

Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the...

Introducing the Newest Layer of Our Dealer Services: Consultation

by Tyson Madliger | Sep 21, 2015 | Automotive Consultation, Dealer Authority, Dealer Tips, General, News, Our Services

We are ecstatic to announce that we’re adding a new wrinkle to our offering. Our only regret is that we didn’t recognize our ability in this regard sooner. Today, we’re officially offering consultation to our clients! Executive Vice President Subi...
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