by Tabitha Flythe | Jan 29, 2019 | Automotive Advertising, Automotive Social Media, News
Dealer Authority VP, Erika Simms sat down with Oracle Bronto’s, Greg Zakowicz to chat about how DA clients are thriving through the use of third-party data on Facebook. Before the close of 2018, Dealer Authority was given the opportunity to be a guest on...
by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News
It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...
by Willis Williams | May 2, 2016 | Automotive Social Media, Dealer Authority, Dealer Tips, General, News
Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That someone who said it was Snapchat CEO Evan Spiegel. Spiegel, 23 years old at the time, rejected Facebook’s...
by Tyson Madliger | Dec 3, 2015 | Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the...
by Tyson Madliger | Sep 21, 2015 | Automotive Consultation, Dealer Authority, Dealer Tips, General, News, Our Services
We are ecstatic to announce that we’re adding a new wrinkle to our offering. Our only regret is that we didn’t recognize our ability in this regard sooner. Today, we’re officially offering consultation to our clients! Executive Vice President Subi...
by Tyson Madliger | Jul 9, 2015 | Dealer Authority, General, News
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 while AutoNation’s rose $0.46. Is it a reflection of confidence in the traditional automotive sales model, a fear...
