by Tyson Madliger | Jun 16, 2015 | Automotive SEO, Dealer Tips, General, Infographics, Philosophy
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s changing. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making... 
by Tyson Madliger | Mar 16, 2014 | Automotive Social Media, Dealer Tips, General, Infographics
Since the birth of our company, we’ve been innovating digital marketing by testing, reading, learning, testing, playing, brainstorming, researching, and testing. Did we mention testing? One of the keys that we’ve found when promoting car dealers through... by Tyson Madliger | Jan 11, 2014 | Automotive Social Media, Dealer Tips, General, Infographics
It has been a long road to get to where we are today. Social media was such a hot topic in the automotive industry a couple of years ago but faded quickly once it became apparent that many of the strategies being pushed by gurus and vendors simply weren’t... by Tyson Madliger | Dec 23, 2013 | Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between... by Tyson Madliger | Dec 21, 2013 | Dealer Tips, General, Infographics, Reputation Management
There is no way to avoid complaints in the automotive industry (or in any other for that matter). You can’t make all of the people happy all of the time. No matter how much effort you put into top-notch customer service, there will be those who simply... by Tyson Madliger | Nov 17, 2013 | Automotive Social Media, General, Infographics
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views. Other times, changes are made... 