by Christine Plunkett | Aug 3, 2017 | Dealer Tips, Increasing Sales
It’s really easy to say that dealers need to be “everywhere”. It’s an abstract phrase because “everywhere” means different things to different people. However, we do have the ability to make sure that “everywhere” for...
by Christine Plunkett | Aug 3, 2017 | Increasing Sales, Offbeat Car News
Craigslist Cars The old days of getting people to pull into the dealership on a whim thanks to colorful balloons, waving flags, and inflatable gorillas are gone. Today, dealers must rely on the digital tools like Craigslist cars at their disposal in order to get the...
by Tyson Madliger | Jul 30, 2015 | Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, VDP Marketing
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As...
by Tyson Madliger | Feb 1, 2014 | Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, VDP Marketing
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you...
by Tyson Madliger | Dec 6, 2013 | Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and...
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