by Tabitha Flythe | Aug 18, 2020 | Automotive Advertising, Dealer Tips, Increasing Sales
The world around us is so different from 6 months ago, that is for certain. In a matter of weeks or in some cases, days, car dealers were rushing to transition their automotive digital marketing campaigns from “stop by our store” to “shop with us online.” The general...
by Tabitha Flythe | May 19, 2020 | Dealer Tips, Increasing Sales
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car...
by Simon Clark | Oct 7, 2019 | Automotive SEO, Increasing Sales
While trying to optimize your site’s pages for best SEO practices, it can be easy to lose yourself in all the rules and forget that ultimately, your site should be focused on your users, not search engines. Google’s number one basic principle is “Make pages primarily...
by Ryan Leslie | Jun 17, 2019 | Dealer Tips, Increasing Sales
Another school year has come to a close. The years continue to hurtle by like a bullet train, you can see them coming from a long distance and just don’t realize how fast they are moving until they are right in front of you. It seems like just last week my kids...
by Katie Mares | May 9, 2019 | Dealer Tips, Increasing Sales
Why does it matter; why should you tailor the brand experience to the Decision Maker; the woman? Besides the fact that women are the original social media, sharing their stories of outstanding experiences and happenings in life with just about anyone that will listen,...
by Brian West | Mar 11, 2019 | Dealer Tips, Increasing Sales
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019 and the age of the informed shopper. The...