by Brian West | Jul 31, 2018 | Automotive Advertising, General
Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital marketer, I have bumped shoulders with plenty of fake gurus. Automotive advertising...
by Christine Plunkett | Jul 17, 2018 | Automotive SEO, General
When our CEO and founder, Tyson Madliger, decided to structure his automotive SEO, social media for car dealers, and PPC specialist agency, Dealer Authority, as a remote company, he set us up for success right out of the gate. Businesses with a brick and mortar...
by Erika Simms | Jun 26, 2018 | General
PPC for Car Dealers Paid search for car dealers also know as PPC is one of the core offerings at Dealer Authority to help dealers sell more cars. With a robust PPC for car dealers campaign we can spend less money to target more shoppers searching for your car...
by Brian West | Jun 14, 2018 | General
Marketing online requires a constant stream of relevant imagery from your dealership. Customers respond best to real pictures of inventory and human faces. You do not need a professional photographer to get great images. Below are a few easy-to-use photo editing apps...
by Christine Plunkett | May 30, 2018 | General
Every business has a unique personality. One of the first steps towards an effective marketing strategy is identifying and clarifying your dealership’s unique temperament. Below, you will find a few examples of common dealership personas. While there is no one right...
by Brian West | May 21, 2018 | Automotive Content, General
You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve been there. Both anxiety disorder and depression are, unfortunately, very common mental illnesses, and despite the increased...
