by Nathan Ehinger | Aug 3, 2015 | General, Offbeat Car News
When GM decided to come back into the mid-sized truck segment weekend warriors across the nation rejoiced at the thought of being able to get their hands on a model from GM that offered what they needed. These hard working folks know they don’t need all the work and...
by Tyson Madliger | Jul 30, 2015 | Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, VDP Marketing
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As...
by Erika Simms | Jul 21, 2015 | Automotive Content, General
In the automotive industry, titles are key. However, if you are applying inappropriate titles to departments of your dealership, the customer loses. One of the current trends in auto dealerships is the addition of a department called the BDC, but before calling your...
by Erika Simms | Jul 16, 2015 | General
The bad part about social media has always been demonstrating ROI. Even with conversion pixels and proper UTM tracking through Google Analytics, it can be challenging for dealers to see the impact they can make through social media dark posts. Recent tests have shown...
by Tyson Madliger | Jul 13, 2015 | Dealer Authority, General, Philosophy
It’s easier to train someone about digital marketing if they’ve been in the car business than it is to train someone about the car business if they’ve been in digital marketing. It’s an idea that has always been present in my mind but it...
by Tyson Madliger | Jul 9, 2015 | Dealer Authority, General, News
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 while AutoNation’s rose $0.46. Is it a reflection of confidence in the traditional automotive sales model, a fear...
