by Shannon Eshel | Oct 4, 2023 | Automotive Advertising, Automotive PPC, Digital Marketing, General, Our Services
Dealer Authority vs. the Industry: Automotive Google Ads Automotive digital marketing, especially car dealer Google ads, is constantly evolving. If your dealership wants to stay ahead of the competition, it’s imperative to understand how your advertising...
by Joseph Forman | Sep 25, 2023 | Automotive Advertising, Automotive SEO, Dealer Authority, Dealer Tips, General
Keyword optimization is imperative for car dealerships looking to boost their online visibility and drive more qualified website traffic. With thousands of possible keywords to target, how do you identify the right terms that will actually resonate with car shoppers...
by Tyson Madliger | Sep 5, 2023 | Automotive Advertising, Automotive Industry, Automotive Social Media, Dealer Tips, Digital Marketing, General, Social Cars
For years, digital marketers relied on cookies to track customers and target ads, filling an enormous “cookie jar” with data. But privacy concerns have regulators and browsers planning to raid the cookie jar, with some eliminating third-party cookies altogether in...
by Dealer Authority | Jul 25, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Automotive Social Media, General, Our Services, Reputation Management
As a dealership owner, you want to ensure that your business is easily discoverable by potential customers searching for local dealerships on Google. Creating and maintaining a Google Business Profile (GBP) is one way to achieve this. However, just having a GBP is not...
by William Haynes | May 22, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, Dealer Tips, General
Many dealerships are still scrambling to implement comprehensive privacy and security programs before the FTC’s new rules go into effect on June 9th. While the FTC understands that full compliance won’t happen overnight, disregarding the new requirements could lead to...
by Dealer Authority | Apr 7, 2023 | Automotive Advertising, Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
Car dealerships know that attracting customers online is essential to the business, especially since more car shopping starts on the web than anywhere else. With so many dealerships out there fighting for online traffic, it’s crucial to leverage every opportunity to...
