by Tyson Madliger | Sep 5, 2023 | Automotive Advertising, Automotive Industry, Automotive Social Media, Dealer Tips, Digital Marketing, General, Social Cars
For years, digital marketers relied on cookies to track customers and target ads, filling an enormous “cookie jar” with data. But privacy concerns have regulators and browsers planning to raid the cookie jar, with some eliminating third-party cookies altogether in...
by Dealer Authority | Jul 13, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Dealer Tips, Digital Marketing
The car dealership industry can often feel isolating, with dealerships separated by large distances across cities and towns. However, the rise of online forums has revolutionized how people in this industry connect and collaborate. Dealership forums provide a space...
by Dealer Authority | Jun 21, 2023 | Automotive Advertising, Automotive Industry, Automotive PPC, Dealer Tips, Digital Marketing, Social Cars
If you’re an automotive dealer looking to increase sales and drive quality clicks to your website, then Microsoft Automotive Ads might be just what you need. This unique product allows you to upload your dealership’s inventory and showcase it on the Microsoft Bing.com...
by Dealer Authority | Apr 7, 2023 | Automotive Advertising, Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
Car dealerships know that attracting customers online is essential to the business, especially since more car shopping starts on the web than anywhere else. With so many dealerships out there fighting for online traffic, it’s crucial to leverage every opportunity to...
by Jessica Robertson | Mar 11, 2023 | Automotive Consultation, Dealer Tips, Digital Marketing, General, Reputation Management
Listen to the Audio version https://dealerauthority.com/wp-content/uploads/2023/04/Play.ht-Project-Unconscious-Pink.wav Auto dealers know and understand just how critical Google reviews are for their dealerships. They can influence customers’ decisions, boost online...
by Caitlin Hightower | Feb 14, 2023 | Digital Marketing
Here at Dealer Authority, we’re always on the lookout for the best in the marketing industry to learn from, and this year we’ve got heart eyes for some seriously inspiring industry leaders! These marketing gurus know their stuff and are ready to share...
