by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News
It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...
by Erika Simms | Feb 16, 2017 | Dealer Websites
For the last several years, dealers have had to endure the box of website vendor choices closing in on them. Many of the OEMs have adopted either mandated or recommended website providers. Some of the larger dealer groups are doing the same thing. The thinking is that...
by Tyson Madliger | Apr 28, 2016 | Automotive Content, Dealer Tips, Dealer Websites, General
The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a...
by Tyson Madliger | Jul 30, 2015 | Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, VDP Marketing
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As...
by Tyson Madliger | Jun 17, 2015 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, VDP Marketing
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other...
by Tyson Madliger | Mar 23, 2014 | Dealer Authority, Dealer Tips, Dealer Websites, General, TTAP
We tossed out the gauntlet two weeks ago when we posted an article saying that, for the most part, chat services on dealer websites were not working the way they should be working. One of the biggest complaints that we had was putting up a lead wall. In other words,...
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