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Titlepocalypse! And 3 Other Spooky SEO Trends to Know About in 2021

Titlepocalypse! And 3 Other Spooky SEO Trends to Know About in 2021

by William Haynes | Oct 29, 2021 | Automotive SEO, Dealer Websites

Anyone who’s managed a website before is familiar with the dreaded terror of search algorithm updates. One slight change can cause a gasp as your website rankings inexplicably plummet or skyrocket based off little to no change on your end. It’s even worse when...
UX and SEO Matter to Your Dealership’s Website

UX and SEO Matter to Your Dealership’s Website

by Tabitha Flythe | Mar 26, 2021 | Automotive SEO, Dealer Websites

Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
What Factors Impact Local Search for Car Dealers?

What Factors Impact Local Search for Car Dealers?

by Kayla Maneen | Mar 1, 2021 | Automotive Advertising, Automotive SEO, Dealer Tips, Dealer Websites

Local search is a hot topic these days, and for a good reason. It’s an SEO strategy that helps your dealership be more visible on local Google search results. Any business that has a physical location or serves a specific geographic area can benefit from...
3 Steps for Car Dealers Switching Website Providers (Updated July 2020)

3 Steps for Car Dealers Switching Website Providers (Updated July 2020)

by Jessica Robertson | Mar 23, 2020 | Automotive Content, Automotive SEO, Dealer Tips, Dealer Websites

With some restrictions being lifted on what platform a dealership can represent itself on, many car dealers are in the process of switching website providers. Many dealers opting for change may have been locked into a contract with CDK Global, now known as Sincro...
5 Steps to Building SEO Goals for 2019

5 Steps to Building SEO Goals for 2019

by Jessica Robertson | Dec 30, 2018 | Automotive SEO, Dealer Websites

Optimize Your Content to the Fullest Whether you’re a seasoned SEO vet or a newbie on the block just trying to figure out what search engine optimization actually means, adjusting your SEO Goals for 2019 is an important step forward so that your website and the...
Google’s August 1st Algorithm update: How will it affect dealerships’ websites?

Google’s August 1st Algorithm update: How will it affect dealerships’ websites?

by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News

It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...
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Dealer Authority is a digital marketing company specializing in creating and implementing digital marketing strategies for car dealerships. Our services include search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. DA has a deep understanding of the automotive industry and how to create targeted and effective campaigns that drive sales and have your dealership stand out from the competition.

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