by Tabitha Flythe | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News
Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
by Kayla Maneen | Nov 16, 2020 | Automotive SEO, Dealer Tips
As 2020—a year of unforeseen significance that has impacted how we live our lives—draws to a close, we look towards the new year in a slightly different way. Many car dealers have had to pivot their strategies (both online and in-person) and make changes to stay on...
by Tabitha Flythe | Oct 27, 2020 | Automotive Events, Dealer Tips
The New Way to Trunk-or-Treat in 2020 Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. These events bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Still, with the...
by Kayla Maneen | Oct 14, 2020 | Automotive SEO, Dealer Tips
Now that you’re familiar with the top six SEO mistakes that can be made to your website, (if you aren’t head to part one of our blog) you’re probably wondering what you can do to avoid, or fix, these issues. Just as there are ways to set your SEO off track,...
by Brian West | Sep 23, 2020 | Automotive Advertising, Automotive Social Media, Dealer Tips
The Netflix documentary “The Social Dilemma” is raising many eyebrows for people that are unfamiliar with how and why companies have been collecting and using social media data for marketing purposes. I’ll admit – after watching it, I felt...
by Tabitha Flythe | Aug 18, 2020 | Automotive Advertising, Dealer Tips, Increasing Sales
The world around us is so different from 6 months ago, that is for certain. In a matter of weeks or in some cases, days, car dealers were rushing to transition their automotive digital marketing campaigns from “stop by our store” to “shop with us online.” The general...
