The Death of Gimmicks

The Death of Gimmicks

Giant inflatable gorillas? Waving arm tube men? Strings of balloons?  If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019 and the age of the informed shopper. The...
Marketing Pro Tip: Interrupt the Pattern

Marketing Pro Tip: Interrupt the Pattern

Are you ready to expand your dealership’s digital marketing in 2019? Let me guess, you’ve been ready all year! Or maybe you’ve been trying what feels like everything and still aren’t seeing the consistent sales that you are looking for...
The ABC’s of Automotive Acronyms

The ABC’s of Automotive Acronyms

Hey there! Allow me to introduce myself – I have been the Marketing Manager for the Dealer Authority team for almost three months now, having transitioned from the Commercial Real Estate Industry to the Automotive Industry for the chance to flex my creative...
Privacy Policy