by Brian West | Sep 23, 2020 | Automotive Advertising, Automotive Social Media, Dealer Tips
The Netflix documentary “The Social Dilemma” is raising many eyebrows for people that are unfamiliar with how and why companies have been collecting and using social media data for marketing purposes. I’ll admit – after watching it, I felt...
by Tabitha Flythe | Aug 18, 2020 | Automotive Advertising, Dealer Tips, Increasing Sales
The world around us is so different from 6 months ago, that is for certain. In a matter of weeks or in some cases, days, car dealers were rushing to transition their automotive digital marketing campaigns from “stop by our store” to “shop with us online.” The general...
by Tabitha Flythe | May 19, 2020 | Dealer Tips, Increasing Sales
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car...
by Tabitha Flythe | Mar 10, 2020 | Dealer Tips
This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
by Brian West | Feb 28, 2020 | Dealer Tips, Offbeat Car News
It’s no secret; the Dodge Challenger has been a muscle car icon since it hit the scene back in 1970. Over the years, the car has gotten meaner, leaner, and faster. Fast-forward to 2020, and you have a car that starts at just $27,995. The 2020 Challenger brings a...
by Kayla Maneen | Jan 28, 2020 | Automotive SEO, Dealer Tips
The odds are that you’ve run into terms such as “black hat” and “white hat” SEO as you’ve worked to optimize your website. And while you probably understand that “black hat SEO” is generally considered negative and...
