by Victoria Klum | May 24, 2021 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Increasing Sales
If your car dealership is feeling the inventory pinch, you’re not alone. The good news is, using smart automotive marketing strategies, you can win the inventory game. And you won’t have to blow your budget. How Did We Get Here? Just as we started to emerge from our...
by Tabitha Flythe | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News
Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
by Tabitha Flythe | May 10, 2019 | Automotive HR, Dealer Authority
Dealer Authority prides itself on cultivating meaningful relationships with all of our clients. Being a boutique agency gives us the opportunity to work one-on-one with our dealers and provide them with a concierge level of service with our digital solutions. In this...
by Kayla Maneen | Apr 8, 2019 | Dealer Authority, Philosophy
What’s the spirit of life if not to be adventurous? Taking risks and earning rewards is a big part of what drives our team, and that’s why “Be Adventurous” is our final pillar of values here at Dealer Authority. 1. Inquisitive Minds As mentioned in a previous pillar,...
by Tabitha Flythe | Apr 2, 2019 | Automotive Events, Dealer Authority
Last week, the VP, Erika Simms and I packed our things and headed to Denver, Colorado. Our destination – the Innovative Dealer Summit. This event is in its 11th year, and the word around the convention center was that like a fine wine – it gets better with...
by Kayla Maneen | Mar 29, 2019 | Dealer Authority, Philosophy
We were not meant to walk this earth alone. Humans are here to support each other, to learn and grow, and to be part of a bigger community. When we band together, we’re at our best. And when we help each other, we feel our best. The team here at...
