by Joseph Forman | Sep 25, 2023 | Automotive Advertising, Automotive SEO, Dealer Authority, Dealer Tips, General
Keyword optimization is imperative for car dealerships looking to boost their online visibility and drive more qualified website traffic. With thousands of possible keywords to target, how do you identify the right terms that will actually resonate with car shoppers...
by Dealer Authority | Jun 3, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Automotive Social Media, Dealer Authority
At Dealer Authority, we aim to help auto dealerships differentiate themselves online through search engine optimization, pay-per-click campaigns, and, last but not least, social media marketing. If you’re wondering how our Facebook Ads: car dealership campaigns stack...
by Victoria Klum | May 24, 2021 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Increasing Sales
If your car dealership is feeling the inventory pinch, you’re not alone. The good news is, using smart automotive marketing strategies, you can win the inventory game. And you won’t have to blow your budget. How Did We Get Here? Just as we started to emerge from our...
by Tyson Madliger | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News
Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
by Tyson Madliger | May 10, 2019 | Automotive HR, Dealer Authority
Dealer Authority prides itself on cultivating meaningful relationships with all of our clients. Being a boutique agency gives us the opportunity to work one-on-one with our dealers and provide them with a concierge level of service with our digital solutions. In this...
by Brooke Mikuski | Apr 8, 2019 | Dealer Authority, Philosophy
What’s the spirit of life if not to be adventurous? Taking risks and earning rewards is a big part of what drives our team, and that’s why “Be Adventurous” is our final pillar of values here at Dealer Authority. 1. Inquisitive Minds As mentioned in a previous pillar,...
