by Tyson Madliger | Mar 16, 2023 | Automotive Advertising, Automotive Consultation, Dealer Analytics, General
Most of us know that Google’s Universal Analytics is going away in favor of the new and improved Google Analytics 4 (GA4) platform. The real question is, how will it help your dealership? The Automotive Standards Council (ASC) is leading the charge in creating better...
by Erika Simms | Aug 28, 2018 | Automotive SEO, Dealer Analytics, Dealer Authority, Dealer Websites, News
It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in building your page’s ranking to the coveted first page, or even the...
by Erika Simms | Aug 3, 2017 | Dealer Analytics, Dealer Tips
Automotive Digital Marketing The other day I was listening to a presentation by another automotive vendor about automotive digital marketing when a question came up. “What sort of lead volume changes happen when dealers switch to your platform?” The...
by Tyson Madliger | Jul 30, 2015 | Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, VDP Marketing
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As...
by Tyson Madliger | Feb 3, 2015 | Dealer Analytics, Dealer Tips, General
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply a component within the formula that creates success. As it pertains to automotive internet marketing, the better way to...
by Tyson Madliger | Feb 16, 2014 | Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News
When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible....
