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Instagram Story Ads for Car Dealers – Don’t Be Fooled by Facebook’s Suggestions

Instagram Story Ads for Car Dealers – Don’t Be Fooled by Facebook’s Suggestions

by Tabitha Flythe | Sep 29, 2020 | Automotive Social Media

At Dealer Authority, we pride ourselves on being social media marketing experts. That expert knowledge comes from years of experimentation, A/B testing, and digital triumphs. One of our most recent A/B tests shown some light on the best way car dealers can use...
The Solution to the Social Dilemma

The Solution to the Social Dilemma

by Brian West | Sep 23, 2020 | Automotive Advertising, Automotive Social Media, Dealer Tips

The Netflix documentary “The Social Dilemma” is raising many eyebrows for people that are unfamiliar with how and why companies have been collecting and using social media data for marketing purposes. I’ll admit – after watching it, I felt...
How to Entice Your Customer to Trade-In Their Vehicle

How to Entice Your Customer to Trade-In Their Vehicle

by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media

Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch-up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
New Solutions at Dealer Authority: Design Services for Car Dealers

New Solutions at Dealer Authority: Design Services for Car Dealers

by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media

Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
5 Tips to Rocking a Digital Buy-Back Event

5 Tips to Rocking a Digital Buy-Back Event

by Tabitha Flythe | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media

Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
Social Media Masterminds: Managing During a Pandemic

Social Media Masterminds: Managing During a Pandemic

by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media

Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
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