by Christine Plunkett | Sep 28, 2018 | Automotive Social Media
Instagram is a fantastic way to reach your ideal customer simply by showcasing the inventory that you have on the lot through images. Get your online shoppers excited about making a trip into the dealership showroom by showing them the possibilities of their purchase...
by Brian West | Sep 5, 2018 | Automotive Social Media, Dealer Tips
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both...
by Tabitha Flythe | Sep 4, 2018 | Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Vlog
Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop! In this complete guide, Jill will explain what makes up the components of our core digital strategy – Octane. This strategy includes...
by Christine Plunkett | Aug 27, 2018 | Automotive Social Media
The two main areas of focus for car dealers looking to engage with potential clients on Facebook are their business page and Facebook advertisements, also known as dark posts. Below we will break down each area into easy to follow steps for Facebook beginners. Car...
by Christine Plunkett | Jun 19, 2018 | Automotive Advertising, Automotive Social Media
Facebook offers a variety of methods for reaching out to potential car buyers. It’s important to understand the difference between branding efforts which are designed to engage your local community and build relationships, and the direct sales messages which are...
by Brian West | May 18, 2018 | Automotive Social Media
Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to constantly share their every waking thought, feeling, and meal with their network of friends on...
