by Tabitha Flythe | Sep 29, 2020 | Automotive Social Media
At Dealer Authority, we pride ourselves on being social media marketing experts. That expert knowledge comes from years of experimentation, A/B testing, and digital triumphs. One of our most recent A/B tests shown some light on the best way car dealers can use...
by Brian West | Sep 23, 2020 | Automotive Advertising, Automotive Social Media, Dealer Tips
The Netflix documentary “The Social Dilemma” is raising many eyebrows for people that are unfamiliar with how and why companies have been collecting and using social media data for marketing purposes. I’ll admit – after watching it, I felt...
by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch-up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
by Tabitha Flythe | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media
Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
