The Rearview Mirror: 23 Massive Moments in Automotive & Digital Marketing from 2023

The Rearview Mirror: 23 Massive Moments in Automotive & Digital Marketing from 2023

2023 was a year of tremendous changes across the board, including the automotive and marketing industries. Understanding these changes is crucial for auto dealers, as they offer critical insights and lessons to drive future strategies. Buckle up, and let’s take...
Automotive CDPs: Leverage your Dealership’s First-Party Data with Customer Data Platforms

Automotive CDPs: Leverage your Dealership’s First-Party Data with Customer Data Platforms

For years, digital marketers relied on cookies to track customers and target ads, filling an enormous “cookie jar” with data. But privacy concerns have regulators and browsers planning to raid the cookie jar, with some eliminating third-party cookies altogether in...
12 Steps to Developing a Powerful Google Business Profile for Car Dealerships

12 Steps to Developing a Powerful Google Business Profile for Car Dealerships

As a dealership owner, you want to ensure that your business is easily discoverable by potential customers searching for local dealerships on Google. Creating and maintaining a Google Business Profile (GBP) is one way to achieve this. However, just having a GBP is not...