by Tyson Madliger | Sep 5, 2023 | Automotive Advertising, Automotive Industry, Automotive Social Media, Dealer Tips, Digital Marketing, General, Social Cars
For years, digital marketers relied on cookies to track customers and target ads, filling an enormous “cookie jar” with data. But privacy concerns have regulators and browsers planning to raid the cookie jar, with some eliminating third-party cookies altogether in...
by Dealer Authority | Jul 25, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Automotive Social Media, General, Our Services, Reputation Management
As a dealership owner, you want to ensure that your business is easily discoverable by potential customers searching for local dealerships on Google. Creating and maintaining a Google Business Profile (GBP) is one way to achieve this. However, just having a GBP is not...
by Dealer Authority | Jun 3, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Automotive Social Media, Dealer Authority
At Dealer Authority, we aim to help auto dealerships differentiate themselves online through search engine optimization, pay-per-click campaigns, and, last but not least, social media marketing. If you’re wondering how our Facebook Ads: car dealership campaigns stack...
by Jaime Fernandez | Oct 11, 2022 | Automotive Advertising, Automotive Content, Automotive Social Media, Dealer Tips, General, Social Cars
Need help navigating all of the updates coming from Facebook’s New Page Experience on your dealership’s Business Page? Check out our comprehensive guide and see what changes you need to make BEFORE and AFTER your Facebook Business Page makes the switch...
by Caylee Brand | Aug 23, 2022 | Automotive Advertising, Automotive Content, Automotive Events, Automotive Social Media, General
Listen to the audio version https://dealerauthority.com/wp-content/uploads/2023/08/Play.ht-Untitled.wav Many car dealerships are known for exactly what you’d expect – selling cars. But more often than not, the dealerships that truly thrive are the ones that connect...
by Victoria Klum | Jul 3, 2022 | Automotive Advertising, Automotive Events, Automotive Industry, Automotive Social Media, General, Increasing Sales
So You Want to Host an Event at Your Dealership Car dealership events are a great way to showcase your business’ connection to your community. Leverage your digital marketing efforts to attract people to your event and keep your business top of mind afterward....
