by Emily Bower | Oct 11, 2018 | Automotive Social Media
Everyone is on it and you probably know that it’s a crucial part of your digital marketing strategy. But do you know how to make Facebook work for you? If this social media giant leaves you guessing about best practices and strategy, don’t worry. You’re not alone....
by Tabitha Flythe | Oct 3, 2018 | Automotive Social Media
The digital stage for advertising is continuously changing and this is even more apparent when it comes to how businesses utilize Facebook and their data to reach their target audience. Dealer Authority recognizes that to get ahead of these changes, how we approach...
by Christine Plunkett | Sep 28, 2018 | Automotive Social Media
Instagram is a fantastic way to reach your ideal customer simply by showcasing the inventory that you have on the lot through images. Get your online shoppers excited about making a trip into the dealership showroom by showing them the possibilities of their purchase...
by Brian West | Sep 5, 2018 | Automotive Social Media, Dealer Tips
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both...
by Tabitha Flythe | Sep 4, 2018 | Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Vlog
Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop! In this complete guide, Jill will explain what makes up the components of our core digital strategy – Octane. This strategy includes...
by Christine Plunkett | Aug 27, 2018 | Automotive Social Media
The two main areas of focus for car dealers looking to engage with potential clients on Facebook are their business page and Facebook advertisements, also known as dark posts. Below we will break down each area into easy to follow steps for Facebook beginners. Car...
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