by Brian West | Feb 13, 2019 | Automotive Social Media, Vlog
Maximize your engagement with Instagram Stories! When Instagram adopted Snapchat’s quick and easy to use Stories feature, those of us in the automotive digital marketing industry instantly saw its potential. From showcasing inventory to highlighting events at...
by Tabitha Flythe | Jan 29, 2019 | Automotive Advertising, Automotive Social Media, News
Dealer Authority VP, Erika Simms sat down with Oracle Bronto’s, Greg Zakowicz to chat about how DA clients are thriving through the use of third-party data on Facebook. Before the close of 2018, Dealer Authority was given the opportunity to be a guest on...
by Tabitha Flythe | Jan 22, 2019 | Automotive Social Media, Vlog
Since 2019 began, the hot topic at Dealer Authority has been Instagram for the Automotive Industry. Our social strategists continue to see the value that Instagram brings to the table for car dealers through enhanced brand awareness, community engagement, and targeted...
by Steph Marquette | Jan 10, 2019 | Automotive Social Media, Increasing Sales
Harness Your Web & Social Media Traffic to Drive Sales Drip marketing, or drip funnel marketing is a method of advertising where your business can use a series of messages and engagement methods that provide several points of contact with prospective clients over...
by Emily Bower | Jan 2, 2019 | Automotive Social Media
If you’ve ever wondered whether or not you’re getting the most out of your Facebook ads, you’re not alone. There are a variety of different ad campaigns and strategies, but one of the most important types of ad available on Facebook is the retargeting ad. Retargeting...
by Kayla Maneen | Dec 17, 2018 | Automotive SEO, Automotive Social Media
Don’t fall into the common misconception that SEO and social media are separate entities, each operating in their own world with distinct—but different—goals. SEO and organic social media marketing work in tandem to create value and provide relevance to your...
