by Caitlyn Hightower | Dec 24, 2019 | Automotive Advertising, Automotive Social Media
Many (if not all) brands want it, but few achieve it: “going viral.” It’s hard to achieve, and even harder to do organically. So is there a way to harness this power, a formula for creating content that will undoubtedly go viral? Let’s dig in....
by Tabitha Flythe | Dec 9, 2019 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Over the past several years, digital marketers have been hyper-fixed on social media influencer marketing. Industry leaders wrote blog after blog, singing the praises of partnering with a celebrity from the marketer’s industry or a profile that has a high amount of...
by Emily Bower | Oct 14, 2019 | Automotive Social Media
With more than one billion active users on the platform every month, Instagram is a popular social media platform that continues to garner audiences around the world. But as with everything in the digital space, the platform experiences changes in functionality and...
by Tabitha Flythe | Sep 4, 2019 | Automotive Advertising, Automotive Social Media
The internet is in a state of “Big Brother” syndrome. Everyone knows that their digital movements are being tracked, measured, and analyzed. I’m sure many of you reading this can recall multiple times when you’ve heard friends or family members say, “My phone heard me...
by Tabitha Flythe | Aug 26, 2019 | Automotive Social Media
Your dealership NEEDS to know about this. Facebook has recently made another change to its advertising policies and it will have a direct effect on the automotive industry; especially in the way dealers target and market to new shoppers in their area. Ladies and...
by Tabitha Flythe | Aug 13, 2019 | Automotive Social Media
As a digital marketing agency, we at Dealer Authority believe that it is our responsibility to stay ahead of current trends and make sure our clients and online audience are aware of any and all digital marketing avenues that are available to them. Today, we want to...
