by Kayla Maneen | Nov 16, 2020 | Automotive SEO, Dealer Tips
As 2020—a year of unforeseen significance that has impacted how we live our lives—draws to a close, we look towards the new year in a slightly different way. Many car dealers have had to pivot their strategies (both online and in-person) and make changes to stay on...
by Kayla Maneen | Oct 14, 2020 | Automotive SEO, Dealer Tips
Now that you’re familiar with the top six SEO mistakes that can be made to your website, (if you aren’t head to part one of our blog) you’re probably wondering what you can do to avoid, or fix, these issues. Just as there are ways to set your SEO off track,...
by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
by Tabitha Flythe | Feb 19, 2020 | Automotive SEO
What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and is it going to affect our client’s rankings? Luckily, since we do...
by Erika Simms | Feb 14, 2020 | Automotive SEO
When I hear the word cannibalizing, I can’t help but think of Hannibal Lecktor, the psychiatrist who ate his patients.”Hello Clarice,” comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could...
