by Tabitha Flythe | Mar 26, 2021 | Automotive SEO, Dealer Websites
Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
by Kayla Maneen | Mar 1, 2021 | Automotive Advertising, Automotive SEO, Dealer Tips, Dealer Websites
Local search is a hot topic these days, and for a good reason. It’s an SEO strategy that helps your dealership be more visible on local Google search results. Any business that has a physical location or serves a specific geographic area can benefit from...
by Kayla Maneen | Nov 16, 2020 | Automotive SEO, Dealer Tips
As 2020—a year of unforeseen significance that has impacted how we live our lives—draws to a close, we look towards the new year in a slightly different way. Many car dealers have had to pivot their strategies (both online and in-person) and make changes to stay on...
by Kayla Maneen | Oct 14, 2020 | Automotive SEO, Dealer Tips
Now that you’re familiar with the top six SEO mistakes that can be made to your website, (if you aren’t head to part one of our blog) you’re probably wondering what you can do to avoid, or fix, these issues. Just as there are ways to set your SEO off track,...
by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
