by Kayla Maneen | Apr 18, 2019 | Automotive SEO
It’s becoming a hot topic: the debate over whether a custom-built landing page or a vehicle display (or details) page (VDP) brings in more traffic and conversions on a website. While both certainly have their merits, here’s why we think that having specific vehicle...
by Jessica Robertson | Mar 19, 2019 | Automotive SEO
While some “experts” in the industry may argue that Voice Search doesn’t affect the car business, at Dealer Authority we know that brushing the fastest growing search trend under a rug doesn’t make our clients sleep better at night. The automotive industry has always...
by Mike Holland | Feb 25, 2019 | Automotive SEO
As a car dealer marketing to actual car shoppers within your area in a sea of competition, you want your website to stand out. In fact, you need it to. Do you have the right tools to make it happen? While creativity, knowledge, and good-old-fashioned gumption go far...
by Jessica Robertson | Jan 18, 2019 | Automotive SEO
It’s a slice of the optimization pie that often gets overlooked, but none the less plays an integral role for optimizing a landing page to the fullest. We’re talking about applying alt attributes to your images and why it’s important for SEO. Whether you...
by Jessica Robertson | Dec 30, 2018 | Automotive SEO, Dealer Websites
Optimize Your Content to the Fullest Whether you’re a seasoned SEO vet or a newbie on the block just trying to figure out what search engine optimization actually means, adjusting your SEO Goals for 2019 is an important step forward so that your website and the...
by Kayla Maneen | Dec 17, 2018 | Automotive SEO, Automotive Social Media
Don’t fall into the common misconception that SEO and social media are separate entities, each operating in their own world with distinct—but different—goals. SEO and organic social media marketing work in tandem to create value and provide relevance to your...
