by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
by Tabitha Flythe | Feb 19, 2020 | Automotive SEO
What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and is it going to affect our client’s rankings? Luckily, since we do...
by Erika Simms | Feb 14, 2020 | Automotive SEO
When I hear the word cannibalizing, I can’t help but think of Hannibal Lecktor, the psychiatrist who ate his patients.”Hello Clarice,” comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could...
by Jessica Robertson | Feb 3, 2020 | Automotive SEO
In Part 1 of Voice Search and Its Impact on the Automotive Industry we covered: How to use your authority as an auto dealer to be a trusted source for voice-search product info How voice search optimization goes hand in hand with standard SEO Steps to start...
by Kayla Maneen | Jan 28, 2020 | Automotive SEO, Dealer Tips
The odds are that you’ve run into terms such as “black hat” and “white hat” SEO as you’ve worked to optimize your website. And while you probably understand that “black hat SEO” is generally considered negative and...
