by Kayla Maneen | Jul 29, 2019 | Automotive SEO
SEO conglomerate Backlinko found that clients who pay more for quality SEO services are more satisfied with their results. Backlinko partnered with Northstar Research Partners to survey 1,200 small business owners across the United States with the goal of better...
by Kayla Maneen | Jun 3, 2019 | Automotive PPC, Automotive SEO, Automotive Social Media
Facebook, Instagram, Snapchat, email. These days, there are endless opportunities to create rapport with your customers online. Interacting with them on these channels is a necessity to keep your dealership sales on fire. If you want to make sure you’re staying...
by Kayla Maneen | Apr 18, 2019 | Automotive SEO
It’s becoming a hot topic: the debate over whether a custom-built landing page or a vehicle display (or details) page (VDP) brings in more traffic and conversions on a website. While both certainly have their merits, here’s why we think that having specific vehicle...
by Jessica Robertson | Mar 19, 2019 | Automotive SEO
While some “experts” in the industry may argue that Voice Search doesn’t affect the car business, at Dealer Authority we know that brushing the fastest growing search trend under a rug doesn’t make our clients sleep better at night. The automotive industry has always...
by Mike Holland | Feb 25, 2019 | Automotive SEO
As a car dealer marketing to actual car shoppers within your area in a sea of competition, you want your website to stand out. In fact, you need it to. Do you have the right tools to make it happen? While creativity, knowledge, and good-old-fashioned gumption go far...
by Jessica Robertson | Jan 18, 2019 | Automotive SEO
It’s a slice of the optimization pie that often gets overlooked, but none the less plays an integral role for optimizing a landing page to the fullest. We’re talking about applying alt attributes to your images and why it’s important for SEO. Whether you...
