by Shannon Eshel | Sep 18, 2018 | Automotive PPC
PPC campaigns, or Pay-Per-Click advertising, is a smart way to reach low-funnel customers who are ready to purchase a vehicle. Google AdWords is an advertising system that allows dealerships to bid on certain keywords so that their ads will only populate for...
by Tabitha Flythe | Sep 4, 2018 | Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Vlog
Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop! In this complete guide, Jill will explain what makes up the components of our core digital strategy – Octane. This strategy includes...
by Christine Plunkett | Jan 24, 2018 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
What is the value of personal attention? Do you believe a one-size-fits-all solution is “good enough” for your dealership? It’s easy to become confused trying to decipher which automotive digital marketing company is the right fit for your car dealership because...
by Christine Plunkett | Aug 8, 2017 | Automotive Content, Automotive PPC, Automotive SEO, Dealer Authority
DAYTON, OHIO (PRWEB) AUGUST 07, 2017 Tyson Madliger, Founder and CEO, has acquired all shares of Dealer Authority becoming the sole owner. Benefits include a streamlined direction and the advancement of Madliger’s vision for Dealer Authority. “The future is bright at...
by Christine Plunkett | Nov 3, 2016 | Automotive PPC
Humans prefer to keep things simple in most circumstances. There are exceptions, some of which include politics, religion, and automotive search engine optimization. Somehow, the last on the list has made it into the consciousness of both vendors and dealers as being...
by Tyson Madliger | Jul 20, 2016 | Automotive PPC
There seems to be a “secret sauce” brewing at our company, not because we thought it was a secret but because we learned that it’s not getting done by others. We don’t believe in having a secret sauce so we’ll gladly share it with you. If...
