by Tabitha Flythe | Dec 9, 2019 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Over the past several years, digital marketers have been hyper-fixed on social media influencer marketing. Industry leaders wrote blog after blog, singing the praises of partnering with a celebrity from the marketer’s industry or a profile that has a high amount of...
by Tabitha Flythe | Nov 8, 2019 | Automotive PPC
Many co-opped pay-per-click providers claim that automation is the way to go. They are of the opinion that the only way to rank in your dealership’s local area is by bidding on their canned keywords that are exactly the same for all dealerships, in all locations. What...
by Tabitha Flythe | Oct 21, 2019 | Automotive PPC
Pay-per-click is the old faithful of the automotive industry because it works! Since its creation in October of 2000, PPC has provided car dealers the ability to reach shoppers that are actively searching for a new or pre-owned car. With search engines like Google,...
by Kayla Maneen | Jun 3, 2019 | Automotive PPC, Automotive SEO, Automotive Social Media
Facebook, Instagram, Snapchat, email. These days, there are endless opportunities to create rapport with your customers online. Interacting with them on these channels is a necessity to keep your dealership sales on fire. If you want to make sure you’re staying...
by Shannon Eshel | Sep 18, 2018 | Automotive PPC
PPC campaigns, or Pay-Per-Click advertising, is a smart way to reach low-funnel customers who are ready to purchase a vehicle. Google AdWords is an advertising system that allows dealerships to bid on certain keywords so that their ads will only populate for...
by Tabitha Flythe | Sep 4, 2018 | Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Vlog
Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop! In this complete guide, Jill will explain what makes up the components of our core digital strategy – Octane. This strategy includes...
