by Tabitha Flythe | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
by Tabitha Flythe | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
by Tabitha Flythe | Apr 10, 2020 | Automotive PPC
Even now, with a limited PPC budget, ads can still convert. Scroll down to see our update as of January 2021. Most of us in America are heading into week three or four of ‘shelter in place.’ Everyone’s daily lives are completely disrupted. Many, if not most of us are...
by Tabitha Flythe | Dec 9, 2019 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Over the past several years, digital marketers have been hyper-fixed on social media influencer marketing. Industry leaders wrote blog after blog, singing the praises of partnering with a celebrity from the marketer’s industry or a profile that has a high amount of...
by Tabitha Flythe | Nov 8, 2019 | Automotive PPC
Many co-opped pay-per-click providers claim that automation is the way to go. They are of the opinion that the only way to rank in your dealership’s local area is by bidding on their canned keywords that are exactly the same for all dealerships, in all locations. What...
by Tabitha Flythe | Oct 21, 2019 | Automotive PPC
Pay-per-click is the old faithful of the automotive industry because it works! Since its creation in October of 2000, PPC has provided car dealers the ability to reach shoppers that are actively searching for a new or pre-owned car. With search engines like Google,...
