by Dealer Authority | Apr 7, 2023 | Automotive Advertising, Automotive Industry, Automotive SEO, Dealer Tips, Digital Marketing, General
Car dealerships know that attracting customers online is essential to the business, especially since more car shopping starts on the web than anywhere else. With so many dealerships out there fighting for online traffic, it’s crucial to leverage every opportunity to...
by Tyson Madliger | Jan 10, 2023 | Automotive Industry, Automotive SEO, Dealer Tips, General, Increasing Sales
Are you looking for ways to extend your dealership’s reach? Do you want to leverage the power of Google to reach more customers, generate more leads, and increase your sales? If so, this Google Dealer Solutions Guide is for you. As the premier digital marketing agency...
by Caitlin Hightower | Nov 10, 2022 | Automotive Industry, Business, Dealer Tips, General
When it comes to regulatory agencies overseeing your dealership, the Federal Trade Commission is NOT one to be taken lightly! That’s why when we heard that the FTC Safeguards Rule for auto dealers got an update that will be enforced and effecting all automotive...
by Victoria Klum | Jul 3, 2022 | Automotive Advertising, Automotive Events, Automotive Industry, Automotive Social Media, General, Increasing Sales
So You Want to Host an Event at Your Dealership Car dealership events are a great way to showcase your business’ connection to your community. Leverage your digital marketing efforts to attract people to your event and keep your business top of mind afterward....
by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales
Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
by Dealer Authority | Jan 3, 2022 | Automotive Industry, Business, Philosophy
The Year of Big Challenges and Creative Solutions The auto industry persevered through another unprecedented year of challenges affecting every aspect of the business. Now, let’s look back at the wild ride that was 2021 and see what experts predict for 2022. Broken...