by Tyson Madliger | Sep 5, 2023 | Automotive Advertising, Automotive Industry, Automotive Social Media, Dealer Tips, Digital Marketing, General, Social Cars
For years, digital marketers relied on cookies to track customers and target ads, filling an enormous “cookie jar” with data. But privacy concerns have regulators and browsers planning to raid the cookie jar, with some eliminating third-party cookies altogether in...
by Dealer Authority | Jul 25, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Automotive Social Media, General, Our Services, Reputation Management
As a dealership owner, you want to ensure that your business is easily discoverable by potential customers searching for local dealerships on Google. Creating and maintaining a Google Business Profile (GBP) is one way to achieve this. However, just having a GBP is not...
by Dealer Authority | Jul 13, 2023 | Automotive Advertising, Automotive Content, Automotive Industry, Dealer Tips, Digital Marketing
The car dealership industry can often feel isolating, with dealerships separated by large distances across cities and towns. However, the rise of online forums has revolutionized how people in this industry connect and collaborate. Dealership forums provide a space...
by Dealer Authority | Jun 21, 2023 | Automotive Advertising, Automotive Industry, Automotive PPC, Dealer Tips, Digital Marketing, Social Cars
If you’re an automotive dealer looking to increase sales and drive quality clicks to your website, then Microsoft Automotive Ads might be just what you need. This unique product allows you to upload your dealership’s inventory and showcase it on the Microsoft Bing.com...
by Dealer Authority | Jun 3, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Automotive Social Media, Dealer Authority
At Dealer Authority, we aim to help auto dealerships differentiate themselves online through search engine optimization, pay-per-click campaigns, and, last but not least, social media marketing. If you’re wondering how our Facebook Ads: car dealership campaigns stack...
by William Haynes | May 22, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, Dealer Tips, General
Many dealerships are still scrambling to implement comprehensive privacy and security programs before the FTC’s new rules go into effect on June 9th. While the FTC understands that full compliance won’t happen overnight, disregarding the new requirements could lead to...
