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FTC Safeguards Rule for Auto Dealers: Save Yourself Five Figures in Fees and Get Compliant Now

FTC Safeguards Rule for Auto Dealers: Save Yourself Five Figures in Fees and Get Compliant Now

by Caitlin Hightower | Nov 10, 2022 | Automotive Industry, Business, Dealer Tips, General

When it comes to regulatory agencies overseeing your dealership, the Federal Trade Commission is NOT one to be taken lightly! That’s why when we heard that the FTC Safeguards Rule for auto dealers got an update that will be enforced and effecting all automotive...
7 Digital Marketing Best Practices for Car Dealership Events

7 Digital Marketing Best Practices for Car Dealership Events

by Victoria Klum | Jul 3, 2022 | Automotive Advertising, Automotive Events, Automotive Industry, Automotive Social Media, General, Increasing Sales

So You Want to Host an Event at Your Dealership Car dealership events are a great way to showcase your business’ connection to your community. Leverage your digital marketing efforts to attract people to your event and keep your business top of mind afterward....
A Salesperson’s Guide To Connecting With Gen-Z Shoppers

A Salesperson’s Guide To Connecting With Gen-Z Shoppers

by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales

Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
Exiting Another Unprecedented Year, What will the Future Hold for Dealers in 2022?

Exiting Another Unprecedented Year, What will the Future Hold for Dealers in 2022?

by Dealer Authority | Jan 3, 2022 | Automotive Industry, Business, Philosophy

The Year of Big Challenges and Creative Solutions The auto industry persevered through another unprecedented year of challenges affecting every aspect of the business. Now, let’s look back at the wild ride that was 2021 and see what experts predict for 2022. Broken...

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