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A Salesperson’s Guide To Connecting With Gen-Z Shoppers

A Salesperson’s Guide To Connecting With Gen-Z Shoppers

by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales

Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
Exiting Another Unprecedented Year, What will the Future Hold for Dealers in 2022?

Exiting Another Unprecedented Year, What will the Future Hold for Dealers in 2022?

by Dealer Authority | Jan 3, 2022 | Automotive Industry, Business, Philosophy

The Year of Big Challenges and Creative Solutions The auto industry persevered through another unprecedented year of challenges affecting every aspect of the business. Now, let’s look back at the wild ride that was 2021 and see what experts predict for 2022. Broken...

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