by Tabitha Flythe | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
by Tabitha Flythe | May 28, 2019 | Automotive Events
There is a constant battle among marketing professionals over the relevance and impact of traditional versus digital marketing. What methods have the best return on investment? What is going to lead to an increase in sales? Is traditional marketing dead? Marketing...
by Tabitha Flythe | Apr 2, 2019 | Automotive Events, Dealer Authority
Last week, the VP, Erika Simms and I packed our things and headed to Denver, Colorado. Our destination – the Innovative Dealer Summit. This event is in its 11th year, and the word around the convention center was that like a fine wine – it gets better with...
