by Dealer Authority | Oct 15, 2021 | Automotive Advertising, Automotive Events, Automotive Social Media, Instagram, Social Cars
Postcards from Our Epic Virtual Road Trip Summer may be over, but we squeezed in one last road trip, going coast to coast—and even back in time—to find America’s most notable dealerships. So let’s take a look back at our 30 Days of Dealers. Our Roadmap to...
by Tabitha Flythe | Oct 27, 2020 | Automotive Events, Dealer Tips
The New Way to Trunk-or-Treat in 2020 Trunk-or-Treats have traditionally been a part of car dealerships’ go-to fall festive events. These events bring in new foot traffic, connect the dealer with the local community, and aid in gaining new customers. Still, with the...
by Tabitha Flythe | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
by Tabitha Flythe | May 28, 2019 | Automotive Events
There is a constant battle among marketing professionals over the relevance and impact of traditional versus digital marketing. What methods have the best return on investment? What is going to lead to an increase in sales? Is traditional marketing dead? Marketing...
by Tabitha Flythe | Apr 2, 2019 | Automotive Events, Dealer Authority
Last week, the VP, Erika Simms and I packed our things and headed to Denver, Colorado. Our destination – the Innovative Dealer Summit. This event is in its 11th year, and the word around the convention center was that like a fine wine – it gets better with...
