by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media
Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
by Kayla Maneen | Sep 20, 2019 | Automotive Advertising, Automotive Content
There’s no doubt that video has become an invaluable commodity to businesses across the world for everything from product showcasing to employee Q&A sessions. The stats don’t lie: According to Hubspot, 54% of people want to see more video content from marketers,...
by Willis Williams | Aug 16, 2019 | Automotive Content, Offbeat Car News
We enjoy talking about automobiles. It’s kinda our thing, you know? Every once in a while, a vehicle comes along that instantly captivates the consumer. Your first glance of the exterior immediately becomes a second, then a third, until you’re...
by Brian West | May 21, 2018 | Automotive Content, General
You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve been there. Both anxiety disorder and depression are, unfortunately, very common mental illnesses, and despite the increased...
by Erika Simms | Apr 3, 2018 | Automotive Content
Are you an incredible writer? Dealer Authority is seeking talented and creative independent contractor writers to work with our team of professional automotive digital marketers. Automotive SEO experience is a plus but not required. Our ideal candidate must excel at...
by Erika Simms | Feb 27, 2018 | Automotive Content
The Why Buy Message Why is your dealership better than all the other car dealerships? Why should a customer consider doing business with you? The key to automotive marketing is discovering and broadcasting the answer to these complex question. If your answer is, “It’s...
