A Team of Greats or a Great Team?

A Team of Greats or a Great Team?

Would you rather have a team of greats or a great team? Ok, let’s be more realistic. Would you settle for a team of “goods” in place of one crab-in-the-bucket rock star and his prey? Many dealers find themselves on the receiving end of frantic phone...
It’s Relational

It’s Relational

About a week ago, I had the pleasure of speaking to Journalism and Marketing students at my alma mater. My former professor asked me to come in and describe a day in the life of a social media strategist, and of course, I was happy to share my experiences. Over the...