by Brian West | May 21, 2018 | Automotive Content, General
You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve been there. Both anxiety disorder and depression are, unfortunately, very common mental illnesses, and despite the increased...
by Christine Plunkett | Apr 3, 2018 | Automotive Content
Are you an incredible writer? Dealer Authority is seeking talented and creative independent contractor writers to work with our team of professional automotive digital marketers. Automotive SEO experience is a plus but not required. Our ideal candidate must excel at...
by Christine Plunkett | Feb 27, 2018 | Automotive Content
The Why Buy Message Why is your dealership better than all the other car dealerships? Why should a customer consider doing business with you? The key to automotive marketing is discovering and broadcasting the answer to these complex question. If your answer is, “It’s...
by Christine Plunkett | Feb 20, 2018 | Automotive Content
Would you rather have a team of greats or a great team? Ok, let’s be more realistic. Would you settle for a team of “goods” in place of one crab-in-the-bucket rock star and his prey? Many dealers find themselves on the receiving end of frantic phone...
by Emily Bower | Dec 4, 2017 | Automotive Content
About a week ago, I had the pleasure of speaking to Journalism and Marketing students at my alma mater. My former professor asked me to come in and describe a day in the life of a social media strategist, and of course, I was happy to share my experiences. Over the...
by Willis Williams | Sep 14, 2017 | Automotive Content, Automotive Social Media
Facebook is like a galaxy It’s enormous, captivating and always changing. When it comes to their business side, they’re constantly making moves to make things easier for auto dealer marketing. If you’re spending money on Facebook, you want the best...
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