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Google Vehicle Ads Have Officially Launched – Get Started with Dealer Authority

Google Vehicle Ads Have Officially Launched – Get Started with Dealer Authority

by Jessica Robertson | Apr 8, 2022 | Automotive Advertising, Automotive Content, Automotive PPC

What Google’s New Auto Ads Mean to Your Digital Strategy Just when you think you’ve nailed down your digital marketing strategy, Google makes a major update. Let’s dive into this new game-changing Vehicle Ads program and see what it means for your...
The History of Electric Vehicles: How It Started, How It’s Going, Where It’s Headed

The History of Electric Vehicles: How It Started, How It’s Going, Where It’s Headed

by Victoria Klum | Aug 14, 2021 | Automotive Content, Offbeat Car News

After facing extinction several times, EVs have progressed to become the future of the automotive industry. Let’s check out the history of electric vehicles and how they’ve evolved over time. How it Started: a Cleaner Way to Travel Electric vehicles are...
Social Media Masterminds: Managing During a Pandemic

Social Media Masterminds: Managing During a Pandemic

by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media

Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
3 Steps for Car Dealers Switching Website Providers (Updated July 2020)

3 Steps for Car Dealers Switching Website Providers (Updated July 2020)

by Jessica Robertson | Mar 23, 2020 | Automotive Content, Automotive SEO, Dealer Tips, Dealer Websites

With some restrictions being lifted on what platform a dealership can represent itself on, many car dealers are in the process of switching website providers. Many dealers opting for change may have been locked into a contract with CDK Global, now known as Sincro...
Your Consumer Wants Video (Updated March 2021)

Your Consumer Wants Video (Updated March 2021)

by Kayla Maneen | Sep 20, 2019 | Automotive Advertising, Automotive Content

Quality Video Content Converts Online Car Shoppers There’s no doubt that video has become an invaluable commodity to businesses across the world for everything from product showcasing to employee Q&A sessions. The stats don’t lie: According to Hubspot, 54% of...
Cars We’re Into – Rivian R1S All-Electric SUV

Cars We’re Into – Rivian R1S All-Electric SUV

by Willis Williams | Aug 16, 2019 | Automotive Content, Offbeat Car News

We enjoy talking about automobiles. It’s kinda our thing, you know? Every once in a while, a vehicle comes along that instantly captivates the consumer. Your first glance of the exterior immediately becomes a second, then a third, until you’re...
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