by William Haynes | Jun 1, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, Dealer Tips, General
Many dealerships are still scrambling to implement comprehensive privacy and security programs before the FTC’s new rules go into effect on June 9th. While the FTC understands that full compliance won’t happen overnight, disregarding the new requirements could lead to...
by Tyson Madliger | Mar 16, 2023 | Automotive Advertising, Automotive Consultation, Dealer Analytics, General
Most of us know that Google’s Universal Analytics is going away in favor of the new and improved Google Analytics 4 (GA4) platform. The real question is, how will it help your dealership? The Automotive Standards Council (ASC) is leading the charge in creating better...
by Jessica Robertson | Mar 11, 2023 | Automotive Consultation, Dealer Tips, Digital Marketing, General, Reputation Management
Listen to the Audio version https://dealerauthority.com/wp-content/uploads/2023/04/Play.ht-Project-Unconscious-Pink.wav Auto dealers know and understand just how critical Google reviews are for their dealerships. They can influence customers’ decisions, boost online...
by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales
Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
by Erika Simms | Aug 3, 2017 | Automotive Consultation, Business
Death By Deal There are several things that have been accelerating in the world of vehicle advertising that should have many auto dealers alarmed. It’s no longer just the car buyers and the consumer advocacy groups that need to concern you. It’s also the...
by Erika Simms | May 19, 2017 | Automotive Consultation
One of the things that I do now more than ever is listen to other vendors pitch their products. I hope this post doesn’t scare any of them from reaching out to us; don’t worry, I’m not naming names. I’m focused on a particular practice, not the...
