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Dealer Authority vs. the Industry: Facebook Ads for Car Dealerships

Dealer Authority vs. the Industry: Facebook Ads for Car Dealerships

by Dealer Authority | Jun 3, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Automotive Social Media, Dealer Authority

At Dealer Authority, we aim to help auto dealerships differentiate themselves online through search engine optimization, pay-per-click campaigns, and, last but not least, social media marketing. If you’re wondering how our Facebook Ads: car dealership campaigns stack...
It’s Not Too Late: Act Now to Protect Your Dealership from the FTC Safeguards Rule

It’s Not Too Late: Act Now to Protect Your Dealership from the FTC Safeguards Rule

by William Haynes | May 22, 2023 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, Dealer Tips, General

Many dealerships are still scrambling to implement comprehensive privacy and security programs before the FTC’s new rules go into effect on June 9th. While the FTC understands that full compliance won’t happen overnight, disregarding the new requirements could lead to...
Rev Up Your Analytics Game: Your Guide to GA4 for Car Dealerships

Rev Up Your Analytics Game: Your Guide to GA4 for Car Dealerships

by Tyson Madliger | Mar 16, 2023 | Automotive Advertising, Automotive Consultation, Dealer Analytics, General

Most of us know that Google’s Universal Analytics is going away in favor of the new and improved Google Analytics 4 (GA4) platform. The real question is, how will it help your dealership? The Automotive Standards Council (ASC) is leading the charge in creating better...
Where Did My Dealership’s Google Reviews Go? The Mysterious Case of Vanishing Reviews

Where Did My Dealership’s Google Reviews Go? The Mysterious Case of Vanishing Reviews

by Jessica Robertson | Mar 11, 2023 | Automotive Consultation, Dealer Tips, Digital Marketing, General, Reputation Management

Listen to the Audio version https://dealerauthority.com/wp-content/uploads/2023/04/Play.ht-Project-Unconscious-Pink.wav Auto dealers know and understand just how critical Google reviews are for their dealerships. They can influence customers’ decisions, boost online...
A Salesperson’s Guide To Connecting With Gen-Z Shoppers

A Salesperson’s Guide To Connecting With Gen-Z Shoppers

by Brian West | Mar 5, 2022 | Automotive Advertising, Automotive Consultation, Automotive Industry, Business, General, Increasing Sales

Using modern sales techniques to break through the screens and attract in-market Gen-Z car shoppers. As Gen-Z enters the workforce and inevitably enters the pool of potential car buyers, sales teams are scrambling for ways to attract and interact in ways that are even...
Are Your Pricing Strategies Putting Your Dealership at Risk?

Are Your Pricing Strategies Putting Your Dealership at Risk?

by Erika Simms | Aug 3, 2017 | Automotive Consultation, Business

Death By Deal There are several things that have been accelerating in the world of vehicle advertising that should have many auto dealers alarmed. It’s no longer just the car buyers and the consumer advocacy groups that need to concern you. It’s also the...
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