by Erika Simms | Aug 3, 2017 | Automotive Consultation, Business
Death By Deal There are several things that have been accelerating in the world of vehicle advertising that should have many auto dealers alarmed. It’s no longer just the car buyers and the consumer advocacy groups that need to concern you. It’s also the...
by Erika Simms | May 19, 2017 | Automotive Consultation
One of the things that I do now more than ever is listen to other vendors pitch their products. I hope this post doesn’t scare any of them from reaching out to us; don’t worry, I’m not naming names. I’m focused on a particular practice, not the...
by Tyson Madliger | Sep 21, 2015 | Automotive Consultation, Dealer Authority, Dealer Tips, General, News, Our Services
We are ecstatic to announce that we’re adding a new wrinkle to our offering. Our only regret is that we didn’t recognize our ability in this regard sooner. Today, we’re officially offering consultation to our clients! Executive Vice President Subi...
by Tyson Madliger | Jul 30, 2015 | Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, VDP Marketing
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As...
by Tyson Madliger | Jul 1, 2015 | Automotive Consultation, General, Our Services
Digital marketing in the automotive industry is constantly changing. It’s important to keep up with the latest trends from the consumers, the OEMs, Google, Facebook, website design… the list of things that need your attention is huge and always growing. At...
by Tyson Madliger | Dec 31, 2013 | Automotive Consultation, Dealer Tips, General
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors used by many automotive digital marketing vendors. It’s not just during the sales process. Many of them seem to be addicted to doing...
