Inventory Everywhere
Post your inventory across the internetPut Your Vehicles Everywhere Shoppers Are Clicking
Your cars shouldn’t sit hidden on a single website. With Inventory Everywhere from Dealer Authority, your live inventory is pushed across Facebook, Instagram, Pinterest, TikTok, Google, Microsoft, and Marketplace so real shoppers see real vehicles in real time.
No more juggling a dozen ad types or wondering what’s actually running where. We handle the setup, feeds, and optimization so your inventory follows in-market shoppers around the web until they click, call, or convert.
Why Inventory-Based Ads Matter for Dealers
Most shoppers don’t wake up thinking about your store. They wake up scrolling.
When you only run generic branding or a handful of search ads, you’re missing the moment when a shopper sees the actual car they want and decides to take the next step.
Inventory Everywhere focuses on:
• Real vehicles – Live price, photos, mileage, and offers
• Real intent – In-market audiences and shoppers actively searching or browsing
• Real outcomes – Leads, calls, chats, and store visits, not just “traffic”
Your inventory becomes the ad. We just make sure it’s everywhere.
Where Your Inventory Shows Up
Facebook, Instagram, & Pinterest – Automotive Inventory Ads (AIAs)
Scrolling through Facebook and Instagram is where people kill time. With AIAs and dynamic catalog ads, we turn that scroll into serious shopping:
• Vehicle-specific ads pulled straight from your feed
• Dynamic retargeting for visitors who viewed VDPs but didn’t convert
• Custom audiences for new, used, certified, or specific models
Google – Vehicle Listing Ads (VLAs)
When someone types “used Honda CR-V near me,” your Vehicle Listing Ads can appear with:
• Vehicle photo, price, dealer name, and key details
• Direct link to the VDP on your site
• Paid visibility on some of the highest-intent searches in your market
TikTok – Inventory That Fits the Feed
TikTok is where your future buyers are hanging out now. We combine:
• Dynamic overlays or featured vehicles
• Targeting for in-market shoppers
Marketplace – High-Intent Browsers
We tap into Marketplace-style inventory placements so your vehicles get in front of shoppers who are literally browsing listings with “buy” on the brain.
What Dealers Get With Inventory Everywhere
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More visibility for the inventory you need to move: New, used, CPO, off-brand – we can prioritize what matters most.
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Better use of your ad dollars: You’re not paying for generic impressions. You’re putting specific vehicles in front of people who are actually shopping.
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One strategy, multiple platforms: No more siloed vendors doing their own thing. One product, one team, one plan.
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Support for OEM programs & guidelines: We stay inside OEM rules and co-op guidelines while still building campaigns that actually perform.
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Real-world results you can understand: We focus on leads, VDP views, calls, and store visits – and we’ll show you exactly which channels are pulling their weight.
