by Tyson Madliger | Jul 6, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Add-On to Dealer Authority’s Digital Marketing for Car Dealers Have you heard about Dealer Authority’s new digital marketing for car dealers? You know that we handle social media, search engine optimization, and pay-per-click advertising, but did you know...
by Tyson Madliger | Jun 10, 2020 | Automotive Advertising, Automotive Events, Automotive Social Media
Recently, we have seen an uptick in the automotive industry of online, short-term sales events that dealerships are conducting on Facebook. This digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming...
by Brian West | May 22, 2020 | Automotive Content, Automotive Social Media
Now more than ever, dealerships are seeing the full value of quality social media management. During these difficult times, customers are turning to Facebook for information. Whether it’s as simple as knowing what hours your service department is open or if...
by Tyson Madliger | May 19, 2020 | Dealer Tips, Increasing Sales
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car...
by Tyson Madliger | Apr 27, 2020 | Automotive Advertising
You have your online car buying process up and running, and you have educated your sales staff and BDC department on how you are going to handle shop from home leads. Then slowly, showrooms around the United States begin to re-open as their state deems fit; however,...
by Tyson Madliger | Apr 10, 2020 | Automotive PPC
Even now, with a limited PPC budget, ads can still convert. Scroll down to see our update as of January 2021. Most of us in America are heading into week three or four of ‘shelter in place.’ Everyone’s daily lives are completely disrupted. Many, if not most of us are...
by Tyson Madliger | Apr 1, 2020 | General
Because we are all in this together. It is safe to say that the COVID-19 pandemic took the automotive industry by surprise. Everyone knew that this was and is a serious illness, but no one saw the ripple effect that would take place once American life went from...
by Jessica Robertson | Mar 23, 2020 | Automotive Content, Automotive SEO, Dealer Tips, Dealer Websites
With some restrictions being lifted on what platform a dealership can represent itself on, many car dealers are in the process of switching website providers. Many dealers opting for change may have been locked into a contract with CDK Global, now known as Sincro...
by Tyson Madliger | Mar 10, 2020 | Dealer Tips
This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
by Brian West | Feb 28, 2020 | Dealer Tips, Offbeat Car News
It’s no secret; the Dodge Challenger has been a muscle car icon since it hit the scene back in 1970. Over the years, the car has gotten meaner, leaner, and faster. Fast-forward to 2020, and you have a car that starts at just $27,995. The 2020 Challenger brings a...
