by Tyson Madliger | Nov 26, 2013 | Dealer Tips, General, Reputation Management
There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services often (but don’t always) work well to get more reviews, the cost to make it happen can often be used...
by Tyson Madliger | Nov 23, 2013 | Dealer Authority, General
One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and YouTube are musts to get going, but they don’t require much effort in the beginning. Foursquare is important...
by Tyson Madliger | Nov 22, 2013 | Automotive Content, Dealer Tips, Dealer Websites, General
If a button here or a link there is broken, it’s not a big deal, right? Wrong. If a page or even part of a page doesn’t render properly on certain mobile devices, nobody will notice or care, right? Wrong. People are patient and they’ll wait for slow...
by Tyson Madliger | Nov 20, 2013 | Automotive Content, Automotive SEO, Dealer Websites, General
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it...
by Tyson Madliger | Nov 17, 2013 | Automotive Social Media, General, Infographics
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views. Other times, changes are made...
by Tyson Madliger | Nov 16, 2013 | Automotive SEO, Dealer Tips, General
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor...
by Tyson Madliger | Nov 16, 2013 | Automotive PPC, General
Every time Google makes a change to their advertising formats and placement, everyone rushes to the erroneous conclusion that they’re just trying something to get more ad clicks. This is not and rarely is the reason for their latest test models. There are...
by Tyson Madliger | Nov 15, 2013 | Automotive SEO, General
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search algorithm an average of more than once per day. The majority of these changes go completely unnoticed, but every...
by Tyson Madliger | Nov 15, 2013 | Automotive Content, General
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before...
by Tyson Madliger | Nov 15, 2013 | Automotive Content, General
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in the eyes of the search engines by changing portions of the content based upon the target website. For...
