by Tyson Madliger | Dec 15, 2013 | Automotive Advertising, Automotive Social Media, Dealer Tips, General
The transition period is over. Now, it’s official that Facebook is heading in the very lucrative and unfortunately annoying direction of making their business relevance a pay-to-play endeavor. Some might think that since we offer a service that manages and...
by Tyson Madliger | Dec 12, 2013 | Dealer Authority, General, News
In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product...
by Tyson Madliger | Dec 11, 2013 | Automotive Advertising, Automotive PPC, Dealer Tips, General
There are certain simple rules that apply to nearly all landing pages. Some of those rules are solid and should never be broken. Others require tinkering based upon the situation, but even those must be tempered with common sense in order to make sure you’re not...
by Tyson Madliger | Dec 9, 2013 | General, Offbeat Car News, Social Cars
The 1996 Toyota Supra Twin Turbo was the first one to not offer a manual transmission and made the targa roof standard.
by Tyson Madliger | Dec 9, 2013 | Automotive Advertising, Automotive PPC, Automotive Social Media, Dealer Tips, General
Finally, Google is using their extreme reach to a large chunk of the internet to make their Google+ social network more effective for businesses. The announcement of +Post ads is by far the most exciting news to come out in a long time from a business perspective for...
by Tyson Madliger | Dec 6, 2013 | Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and...
by Tyson Madliger | Dec 3, 2013 | Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to...
by Tyson Madliger | Dec 1, 2013 | Automotive Content, Dealer Tips, General
When we first started using Tumblr in my former company about six years ago, we had challenges finding the real value for dealers. Sure, it was a quick and easy blogging platform that had a growing community and the potential for greatness, but the community within...
by Tyson Madliger | Nov 29, 2013 | Automotive Social Media, Dealer Tips, General
It’s commonly overlooked. I wish I could say that it never happened to me, but after reviewing my Facebook pages and social media tools accounts, I realized that I had made the same error a couple of times. One thing is certain: I’ll (hopefully) never make...
by Tyson Madliger | Nov 28, 2013 | Dealer Tips, General, Offbeat Car News, Video Marketing
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different variations on YouTube. Millions have probably seen it on television. I’m just seeing it now. Thankfully, it’s...
