by Tyson Madliger | Mar 26, 2021 | Automotive SEO, Dealer Websites
Google’s Core Algorithm Update in May 2021 It’s the most wonderful time of the year – when Google updates its algorithm for the one-thousandth time and sends digital marketers scrambling to double-check if their client’s sites are in top-notch condition before...
by Brooke Mikuski | Mar 1, 2021 | Automotive Advertising, Automotive SEO, Dealer Tips, Dealer Websites
Local search is a hot topic these days, and for a good reason. It’s an SEO strategy that helps your dealership be more visible on local Google search results. Any business that has a physical location or serves a specific geographic area can benefit from...
by Tyson Madliger | Jan 27, 2021 | Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, News
Data privacy was a popular topic in 2020, and rightfully so. What is ethical, or even legal, when it comes to consumer data? This is a question that tech giants, lawmakers, and advertisers are trying to figure out. Historically, advertisers could build audiences from...
by Brooke Mikuski | Nov 16, 2020 | Automotive SEO, Dealer Tips
As 2020—a year of unforeseen significance that has impacted how we live our lives—draws to a close, we look towards the new year in a slightly different way. Many car dealers have had to pivot their strategies (both online and in-person) and make changes to stay on...
by Brian West | Nov 3, 2020 | Automotive Advertising, Automotive Social Media
How to Build a YouTube Audience and Convert New Leads If your dealership finds it difficult to gain subscribers for your YouTube channel, trust me, you aren’t alone. We have outlined some of the ways we have seen success with YouTube for car dealers and some...
by Brooke Mikuski | Oct 14, 2020 | Automotive SEO, Dealer Tips
Now that you’re familiar with the top six SEO mistakes that can be made to your website, (if you aren’t head to part one of our blog) you’re probably wondering what you can do to avoid, or fix, these issues. Just as there are ways to set your SEO off track,...
by Tyson Madliger | Sep 29, 2020 | Automotive Social Media
At Dealer Authority, we pride ourselves on being social media marketing experts. That expert knowledge comes from years of experimentation, A/B testing, and digital triumphs. One of our most recent A/B tests shown some light on the best way car dealers can use...
by Brian West | Sep 23, 2020 | Automotive Advertising, Automotive Social Media, Dealer Tips
The Netflix documentary “The Social Dilemma” is raising many eyebrows for people that are unfamiliar with how and why companies have been collecting and using social media data for marketing purposes. I’ll admit – after watching it, I felt...
by Tyson Madliger | Aug 18, 2020 | Automotive Advertising, Dealer Tips, Increasing Sales
Spreading Positivity through Automotive Digital Marketing The world around us is so different from 6 months ago, that is for certain. In a matter of weeks or in some cases, days, car dealers were rushing to transition their automotive digital marketing...
by Tyson Madliger | Jul 17, 2020 | Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media
Right now it is a seller’s market for your automotive customer. Automotive manufacturers are playing catch-up while they recover from shutdowns during shelter-in-place orders. So what is a car dealer to do when their inventory is getting slim? Enter the trade-in...
