Memorial Day Weekend Sales Prep

Memorial Day Weekend Sales Prep

How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time.  Then COVID-19 happened. Car...
We’re Going to Get Through This

We’re Going to Get Through This

Because we are all in this together. It is safe to say that the COVID-19 pandemic took the automotive industry by surprise. Everyone knew that this was and is a serious illness, but no one saw the ripple effect that would take place once American life went from...
How to Market Cars to the Female Consumer

How to Market Cars to the Female Consumer

This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
New Year, New Google Core Algorithm Updates

New Year, New Google Core Algorithm Updates

What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and how is it going to affect our client’s rankings? Luckily, since...
Cannibalizing Your keywords

Cannibalizing Your keywords

When I hear the word cannibalizing, I can’t help but think of Hannibal Lecktor, the psychiatrist who ate his patients.”Hello Clarice,” comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could...