by Tabitha Flythe | May 19, 2020 | Dealer Tips, Increasing Sales
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car...
by Tabitha Flythe | Apr 27, 2020 | Automotive Advertising
You have your online car buying process up and running, and you have educated your sales staff and BDC department on how you are going to handle shop from home leads. Then slowly, showrooms around the United States begin to re-open as their state deems fit; however,...
by Tabitha Flythe | Apr 10, 2020 | Automotive PPC
Even now, with a limited PPC budget, ads can still convert. Scroll down to see our update as of January 2021. Most of us in America are heading into week three or four of ‘shelter in place.’ Everyone’s daily lives are completely disrupted. Many, if not most of us are...
by Tabitha Flythe | Apr 1, 2020 | General
Because we are all in this together. It is safe to say that the COVID-19 pandemic took the automotive industry by surprise. Everyone knew that this was and is a serious illness, but no one saw the ripple effect that would take place once American life went from...
by Jessica Robertson | Mar 23, 2020 | Automotive Content, Automotive SEO, Dealer Tips, Dealer Websites
With some restrictions being lifted on what platform a dealership can represent itself on, many car dealers are in the process of switching website providers. Many dealers opting for change may have been locked into a contract with CDK Global, now known as Sincro...
by Tabitha Flythe | Mar 10, 2020 | Dealer Tips
This past Sunday marked the 43rd year that International Women’s Day has been celebrated around the world. Women as consumers have been a market most businesses are eager to tap into for a continual stream of revenue. Like the age-old question, “What do...
by Brian West | Feb 28, 2020 | Dealer Tips, Offbeat Car News
It’s no secret; the Dodge Challenger has been a muscle car icon since it hit the scene back in 1970. Over the years, the car has gotten meaner, leaner, and faster. Fast-forward to 2020, and you have a car that starts at just $27,995. The 2020 Challenger brings a...
by Tabitha Flythe | Feb 26, 2020 | Automotive Social Media
Instagram SEO works just like your website’s SEO Dear Instagram, we just love you. There may still be naysayers in the automotive industry that may believe that Instagram will not make any impact on their dealership’s monthly numbers, but with over one billion...
by Tabitha Flythe | Feb 19, 2020 | Automotive SEO
What do the latest Google updates mean to your dealership’s SEO? Google continually keeps search engine optimization specialists, much like ourselves, on our toes. When will the next update be here, and how is it going to affect our client’s rankings? Luckily, since...
by Erika Simms | Feb 14, 2020 | Automotive SEO
When I hear the word cannibalizing, I can’t help but think of Hannibal Lecktor, the psychiatrist who ate his patients.”Hello Clarice,” comes to mind. Much like Lecter, you could be eating away at your keywords. The content you worked so hard on could...
