by Tyson Madliger | Dec 26, 2013 | Automotive Content, Dealer Tips, Dealer Websites, General, VDP Marketing
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for navigation or nav? Yes. In the automotive industry, we often get caught up in jargon. We talk about things in ways that our customers simply do...
by Tyson Madliger | Dec 23, 2013 | General, Offbeat Car News, Social Cars
With an estimated range around 90 miles on a charge and a price tag expected to be in the low $30k range, the E-Golf, expected by the middle of 2014, is the type of car that could bring affordability to the electric vehicle market while the infrastructure is being put...
by Tyson Madliger | Dec 23, 2013 | Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between...
by Tyson Madliger | Dec 22, 2013 | General, Offbeat Car News, Social Cars
Let’s face it. There’s nothing that has consistently spoken to lovers of American automotive speed over the decades than the Chevrolet Corvette. The release of the C7 Stingray has brought much-needed excitement to the brand and the proud family of sports...
by Tyson Madliger | Dec 22, 2013 | Automotive Social Media, Dealer Tips, General
Every year, we get a new batch of social media statistics that are intended to blow our minds from the sheer bulk of the industry. As the year’s pass, the mind-blowing aspects start to fade. We get it. Social media is huge. It’s getting bigger every...
by Tyson Madliger | Dec 21, 2013 | General, Offbeat Car News, Social Cars
As supercars go, there aren’t a lot that can compare to the million-dollar 2014 Porsche 918 Spyder Hybrid. Yes, hybrid. It hits 60mph in 2.8 seconds and tops out at 211mph. This isn’t a hybrid for the sake of fuel efficiency – it’s the type of...
by Tyson Madliger | Dec 21, 2013 | General, Offbeat Car News, Social Cars
Bugatti is the type of manufacturer that transcends time. The Type 57 produced from 1934 to 1940, represented exclusive luxury to the tune of hundreds – just over a hundred were produced during its run. The Veyron is the modern-day equivalent, equally unique and...
by Tyson Madliger | Dec 21, 2013 | Dealer Tips, General, Infographics, Reputation Management
There is no way to avoid complaints in the automotive industry (or in any other for that matter). You can’t make all of the people happy all of the time. No matter how much effort you put into top-notch customer service, there will be those who simply...
by Tyson Madliger | Dec 19, 2013 | General, Offbeat Car News, Video Marketing
If you’re going to sell your beat up 17-year-old Nissan Maxima, you might as well do it with panache. That’s what the owner of this particular Maxima did with an epic Craigslist ad and an accompanying YouTube video that are nothing short of brilliant. They...
by Tyson Madliger | Dec 17, 2013 | Dealer Authority, General, News
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the...
